1. Architecture Firms CRM
  2. Process
  3. Pursuit to customer outcome
Process · Pursuit to customer outcome

Pursuit to customer outcome

The practice's internal proposal review and the client's decision answer different questions. A principal records the customer outcome against the opportunity once the firm has the client's answer. The outcome operation checks the pursuit's open status and observed revision, preserves prior value and writes a receipt.

Step by step

  1. Review the open pursuit Practice Principal

    Practice Principal checks the opportunity status, owner, counterparty, expected close date and expected value.

    • Confirms client and current planning context
    • Updates Opportunities, Accounts
  2. Read the relationship history Business Development Lead

    Business Development Lead provides the latest activity outcomes and the client's decision context.

    • Provides the contact sequence
    • Updates Relationship activities
  3. Check proposal evidence Practice Principal

    Practice Principal inspects the linked design RFP, review decision and relevant attachments where a proposal was submitted.

    • Shows the practice's proposal record
    • Updates Design RF ps, Review decisions, Record attachments
  4. Record the customer outcome Practice Principal

    Practice Principal records Status: Negotiation → Won or Status: Negotiation → Lost at the expected revision; other open pursuit stages can also close. Record the win date or loss reason as applicable.

    • Saves Won or Lost with checked revision
    • Updates Opportunities, Operation receipts
  5. Inspect the receipt Practice Principal

    Practice Principal checks the operation result and follows any Failed or needs review receipt back to its parent opportunity.

    • Confirms operation result and exceptions
    • Updates Operation receipts, Opportunities
Practice Principal
Records and checks the outcome.
Business Development Lead
Supplies client contact context.
Practice Reviewer
Supplies the independent internal decision.

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