1. Automotive Dealers CRM
  2. Process
  3. Qualify a customer opportunity
Process · Qualify a customer opportunity

Qualify a customer opportunity

Build a useful customer history before qualifying the opportunity through its guarded action.

Step by step

  1. Establish the customer context Relationship Owner

    App Administrator maintains the account and dealership organization. Relationship Owner selects the intended customer and prepares a New opportunity with its owner, expected close date and expected value in USD. Check the account's eligibility note before promising a next step.

    • Customer, organization and owner are identified
    • Updates Accounts, Organizations, Opportunities, Team members
  2. Record the conversation Relationship Owner

    Relationship Owner logs a Call, Meeting, Email or Task with a meaningful outcome. The activity action records the next line number and current revision. Keep the completed conversation distinguishable from a future follow-up task.

    • Activity records the current revision and useful outcome
    • Updates Relationship activities, Opportunities
  3. Gather qualification evidence Relationship Owner

    Relationship Owner checks that the existing activity and supporting files explain the customer's need. For a vehicle inquiry, identify the requested vehicle discussion and the next action the customer accepted. Resolve unclear evidence before submitting qualification.

    • Existing evidence supports the qualification request
    • Updates Relationship activities, Record attachments
  4. Submit qualification Relationship Owner

    Relationship Owner uses the guarded qualification action. It checks actor, revision and operation key before recording the evidence and changing the opportunity from New to Qualified. This action is the owner's evidence-based submission, rather than an additional independent approval gate.

    • Valid request changes New to Qualified and retains its result
    • Updates Opportunities, Relationship activities, Operation receipts
  5. Check the result and next activity Relationship Owner

    Relationship Owner inspects the operation result and prepares the next customer conversation. Sales Manager can read the retained evidence when the opportunity reaches proposal review. An uncertain response should be checked before another request is sent.

    • Owner confirms the outcome before further work
    • Updates Operation receipts, Relationship activities

Where it usually breaks

And how to keep it from happening.

  • The owner records an activity with no meaningful outcome. Explain the customer's response before requesting qualification.
  • A shared customer name leads to the wrong account or organization. Check the linked identity before preparing the next action.
  • The opportunity changes while the owner is preparing a request. Use the current revision and review the changed scope before submitting again.
Relationship Owner
, App Administrator, Sales Manager

Set up Automotive Dealers CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started