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ERP.AI B2B CRM

B2B CRM

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Modules

AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most. ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them. PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved. QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.
ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on. RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top. ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

B2B CRM

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Processes

Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides. Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry. Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.
RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no. Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

B2B CRM

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Industries

SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal. Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.
Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers. Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

B2B CRM

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Reference

Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits. Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in. Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.
IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment. ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team. Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

B2B CRM

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Pricing Questions Get started
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All systems
Modules
AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.
Processes
Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.
Industries
SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.
Reference
Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.
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B2B CRM References
Implementation5 of 6
  • Roles and permissions1 of 6
  • Reports and dashboards2 of 6
  • Data model3 of 6
  • Integrations4 of 6
  • Implementation5 of 6
  • Agent and API6 of 6

Implementation

How a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.

The authored specification is the starting point for configuring the application in the ERP.ai engine. Agree the team’s scope, configure the workflows and integrations, and rehearse the process before cutover. The schedule follows the data and acceptance work identified in that review.

Implementation phases

  1. 1 Map the sales processSales Manager
  2. 2 Configure and load master dataSales Manager
  3. 3 Migrate the pipelineTeam and ERP.ai
  4. 4 Rehearse a real weekDeal Desk
  5. 5 Go live by teamTeam and ERP.ai
  6. 6 TuneSales Manager
Phase 1 · Sales Manager

Map the sales process

The stage set with probabilities, forecast categories and exit criteria; the territory structure and its rules; discount authority per role and floor prices per product. Approval thresholds by reason and level, and the forecast basis, annual or total value, per quota type. Then the forecast day, the fiscal calendar, the period rates and the renewal lead time per contract length. This is a workshop with the sales leader, the managers, the deal desk and operations, and it becomes configuration.

Roles and screens
RoleScreens
Sales Development Rep4
Account Executive9
Sales Manager13
Deal Desk3
Customer Success Manager7
Sales Operations4
Executive3

Role permissionsRoles and permissions →

Phase 2 · Sales Manager

Configure and load master data

Roles and users with managers and territories, stages, sources, campaigns, competitors, products, price books, exchange rates and thresholds. Then accounts, sites, contacts and account teams from the old CRM, loaded in the migration order on the data model page and de-duplicated on the way in. Counts and the managers who know their books check the result.

Roles and screens
RoleScreens
Sales Development Rep4
Account Executive9
Sales Manager13
Deal Desk3
Customer Success Manager7
Sales Operations4
Executive3

Role permissionsRoles and permissions →

Phase 3 · Team and ERP.ai

Migrate the pipeline

Load open leads, opportunities with their contacts and products, quotes with evidence of their approval state, and current contracts with their source quote and notice deadline. Import stage and activity history where available. Import historical forecast lines only with their source submission headers, period and rate context; field-change logs alone are insufficient to recreate an approved weekly forecast.

Phase 4 · Deal Desk

Rehearse a real week

Leads arriving and routing, a qualified lead accepted, a quote submitted that breaches a threshold and is approved. A win marked and validated by the deal desk, a forecast submitted and reviewed, a renewal deal opened from a contract date. Each role runs their own steps on their own data.

Lead Qualify approval Proposal Negotiate approval Bookingscheck approval Handover
rehearse qualifyrehearse negotiaterehearse bookings check
Phase 5 · Team and ERP.ai

Go live by team

Start with a team whose data and workflow rehearsal passed. Enable mail, calendar and other integrations after their own checks pass. Freeze the migrated team's old records at its cutover while later teams continue in their assigned system; reconcile shared-account ownership and integration routing before the next cutover. Retire the old CRM after all teams and dependent integrations have moved.

Lead Qualify approval Proposal Negotiate approval Bookingscheck approval Handover
live when qualify passedlive when negotiate passedlive when bookings check passed
Phase 6 · Sales Manager

Tune

Stage exit criteria adjusted from the first reviews, thresholds corrected from the first approvals, territory rules fixed from the first unmatched leads, reports tuned to what the managers actually ask.

ApprovalThresholds — fields to configure
FieldTypeRequiredDefinition / allowed values
ThresholdNametextYes—
ReasonselectYesDealSize, DiscountAboveAuthority, DiscountAboveEntryMaximum, BelowFloorPrice, NonStandardTerms, PaymentTerms, BillingFrequency
LevelnumberYes1 for the first approver, 2 for the approver above them
ApproverRoleselectYesSalesManager, DealDesk
ThresholddecimalNoQuote total at or above which the step is required; empty for reasons that do not depend on amount
CurrencyselectNoUSD, EUR, GBP, INR, SGD, AUD
ActivebooleanYes—

Full data model →

What the customer provides

A sales leader who decides the stage set and the thresholds; a Sales Manager per team for the data check and rehearsal. Sales Operations owns territory rules, rates and the old CRM export; Deal Desk owns prices, floors and the bookings check. Agree who configures extensions, verifies integrations and signs off each process.

Changing it afterwards

Stages, fields, approval reasons and thresholds, territory rules and whole modules are changed with Proto, on a branch, reviewed, released. The system is expected to change every time the sales process does.

1
Say what you need"Add a second approval above 10,000." Plain language.
2
Review the branchThe change lands on a branch with the diff and a test run.
3
ReleaseMerged into your workspace. Every user gets it.
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