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B2B CRM

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Modules

AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most. ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them. PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved. QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.
ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on. RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top. ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

B2B CRM

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Processes

Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides. Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry. Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.
RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no. Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

B2B CRM

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Industries

SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal. Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.
Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers. Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

B2B CRM

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Reference

Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits. Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in. Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.
IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment. ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team. Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

B2B CRM

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Pricing Questions Get started
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All systems
Modules
AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.
Processes
Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.
Industries
SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.
Reference
Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.
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B2B CRM Industries
SaaS and subscription software1 of 4
  • SaaS and subscription software1 of 4
  • Industrial equipment and capital goods2 of 4
  • Professional and business services3 of 4
  • Wholesale and distribution4 of 4

SaaS and subscription software

Recurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.

Typical roles
  • Sales Development Rep
  • Account Executive
  • Sales Manager
  • Deal Desk
  • Customer Success Manager
  • Sales Operations
  • Executive
Also built for
  • SaaS and subscription software
  • Industrial equipment and capital goods
  • Professional and business services
  • Wholesale and distribution

What changes for this team

configured at rollout

A software company selling subscriptions to other businesses is measured on new bookings and on what it keeps. The sales team is usually split the same way: sales development feeding account executives for new logos, customer success owning the installed base. B2B CRM is configured for that shape.

Seat and term pricing

Products are priced per user, per seat or per month with a default term, and quote lines carry quantity, term and start date. An annual contract with a mid-year seat addition is two lines with their own dates.

Annual value on every deal

Each deal and quote carries an annual value beside the total for the term, and quotas name which one they are set on. A subscription team forecasts, reviews and pays out on annual value, and a three-year deal is not mistaken for three years of bookings in one quarter.

Land and expand

The first deal is small and the account plan's whitespace is where the rest is written down. Expansion deals are typed as such, so new-logo attainment and expansion attainment are reported apart, and each expansion adds lines to the existing contract that name the deal that sold them.

Renewal as a pipeline

Every contract has an end date, a notice deadline and a renewal lead time, the renewal opportunity opens on that countdown, and the renewal book shows at-risk value by quarter. Renewal quotas are set separately from new business quotas.

Champions who move

A confirmed departure updates the contact and prompts review of the renewal buying committee. The responsible user verifies the change; an out-of-office reply alone does not establish it. A relationship at another company is captured in its own account context.

Usage as a risk signal

Where the product reports usage, it lands on the contract as the basis for renewal risk, and setting the risk to high creates a task for the owner.

Discount discipline

Floor prices per price book entry and discount authority per rep keep a fast-moving team inside a pricing policy, with the deal desk deciding the exceptions on the record and validating each win against the accepted quote.

Lead to deal for this team

  1. 01

    Lead

  2. 02

    Qualify

    Approval required

  3. 03

    Proposal

    Land and expand · Discount discipline

  4. 04

    Negotiate

    Approval required

    Annual value on every deal · Champions who move

  5. 05

    Bookings check

    Approval required

    Seat and term pricing · Renewal as a pipeline · Usage as a risk signal

  6. 06

    Handover

Same records, same gates. The configuration changes how the process runs for this team.

Workspace previews

Renewals Due in 120 DaysContracts
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days
Renewals →
Quotes Awaiting ApprovalQuotes
Approval conditions
Approval conditions

A rejection returns it to the rep with the approver's comments (Status: Submitted → Rejected → Draft) and the rejected step stays on the record.

When every step is approved the quote moves (Status: Submitted → Approved → Sent) and the PDF goes to the Recipient.

Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Quotes →
Team PipelineOpportunities
pending close waits for the sales manager
Approval conditions

With Sales Manager negotiation approval recorded, they submit the deal for bookings validation (Status: Open → PendingClose).

Open
OwnerOpportunity NameAccountStageAmount
LVOpportunity 715ACC-66564PS-5338340
KYOpportunity 462ACC-18461PS-2598460
BNOpportunity 584ACC-49712PS-6274690
FPOpportunity 114ACC-46364PS-1897910
WXOpportunity 613ACC-35644PS-6289300
UZOpportunity 380ACC-74461PS-9757680

Typical roles

Roles and permissions
Sales Development Rep

Works inbound and outbound leads to qualification and hands them to an account executive.

Permissions
  • Manage Leads, Activities and assigned Contacts
  • Mark Leads Qualified or Disqualified
  • View Accounts, Campaigns, LeadSources, Territories, TerritoryRules
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Account Executive

Owns the accounts, contacts, opportunities and quotes in their territory and submits the weekly forecast.

Permissions
  • Manage Accounts, AccountSites, Contacts, Opportunities, OpportunityContacts, OpportunityProducts, Quotes, QuoteLines, Activities, AccountPlans in own territory
  • Accept or reject qualified Leads and convert accepted ones
  • Submit Quotes for approval
My Activities TodayActivities
Youdue todayPlanned
  1. ACT-11916 · Planned act-312ACC-9621815 SepPlanned
  2. ACT-28888 · Planned act-925ACC-8241809 SepPlanned
  3. ACT-28316 · Planned act-505ACC-6504115 SepPlanned
  4. ACT-27563 · Planned act-132ACC-5690214 SepPlanned
  5. ACT-47853 · Planned act-353ACC-4059508 SepPlanned
Sales Manager

Runs a team of reps: approves negotiation and discounts within manager authority, approves the team's realignment moves, reviews forecasts and sets quotas.

Permissions
  • Manage Accounts, Opportunities, Quotes, Activities, AccountPlans in team territories
  • Approve negotiation on Opportunities they do not own and record NegotiationApprovedBy, NegotiationApprovedDate and NegotiationNotes
  • Approve assigned QuoteApprovals for DiscountAboveAuthority and DealSize at their level
Quotes Awaiting ApprovalQuotes
Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Deal Desk

Guards price, terms and bookings: approves quotes below floor price or outside standard terms, validates closed-won deals against the accepted quote, and maintains the price books and thresholds.

Permissions
  • Approve assigned QuoteApprovals for DiscountAboveEntryMaximum, BelowFloorPrice, NonStandardTerms, PaymentTerms and BillingFrequency
  • Validate Closed Won on Opportunities they did not prepare
  • Create Contracts and ContractLines from the accepted quote at validation
Closed Won Awaiting ValidationOpportunities
PendingClose
  • OPP-68261 ACC-87580 8 d
  • OPP-26755 ACC-82366 4 d
  • OPP-10704 ACC-78824 11 d
  • OPP-37680 ACC-39847 in 11 d
  • OPP-87781 ACC-79573 in 2 d
OPP-68261
OpportunityName
Opportunity 705
Account
ACC-87580
Owner
HC
Amount
660
AnnualValue
920

Booking waits for the deal desk.

Customer Success Manager

Owns customers after the win: contracts, renewal risk, renewal and expansion deals.

Permissions
  • Manage Contracts, ContractLines and Contacts on assigned customer accounts
  • Manage Opportunities of Type Renewal or Expansion on those accounts
  • Manage Quotes, QuoteLines and Activities for those deals
My Open OpportunitiesOpportunities
YouStatusOpenPendingClose
Pipeline
OPP-72206ACC-17391
OPP-75738ACC-33531
BestCase
OPP-45472ACC-82778
Commit
OPP-37217ACC-34379
Omitted
OPP-42987ACC-74151
Closed
OPP-84154ACC-47456
Sales Operations

Owns territories, stages, quotas, sources, campaigns, rates and data hygiene, without a book of business.

Permissions
  • Manage Territories, TerritoryRules, Realignments, RealignmentMoves, PipelineStages, LeadSources, Campaigns, Competitors, ExchangeRates, Quotas, Users (except Role)
  • Propose, model and apply Realignments
  • Validate Closed Won when the deal desk delegates it
Realignments Awaiting ApprovalRealignments
Modelled
  • RLG-47211 LP 7 d
  • RLG-58484 LF 7 d
  • RLG-91327 XE 5 d
  • RLG-82479 YJ in 7 d
  • RLG-72670 ZD in 10 d
RLG-47211
EffectiveDate
10 Sep
ProposedBy
LP
CreatedDate
11 Sep
Status
Modelled

Approval waits for the sales manager.

Executive

Reads the forecast, the pipeline and the renewal book without editing any of it.

Permissions
  • View Accounts, Opportunities, Contracts, Quotas, ForecastSubmissions, AccountPlans, Realignments
  • Access forecast, pipeline, renewal and win-loss reports
  • No create, edit or delete on any table
Renewals Due in 120 DaysContracts
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days

Modules

  • Renewals Due in 120 DaysActive
    Contract NumberAccountAnnual ValueEnd Date

    Renewals

    The contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.

  • My Active ContactsActive
    First NameLast NameAccountJob Title

    Contacts

    The people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.

  • Leads to WorkNew
    Lead NumberCompany NameContact NameJob Title

    Pipeline

    Leads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.

  • Quotes Awaiting ApprovalSubmitted
    Quote NumberOpportunityAccountTotal

    Quotes

    Priced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.

  • My Forecast
    Forecast NumberPeriodWeek EndingClosed
    Q2

    Forecast

    Forecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

  • Strategic and Key AccountsStrategic
    Account NumberAccount NameIndustryTier
    Manufacturing

    Accounts

    The company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.

  • My Activities TodayPlanned
    Activity NumberTypeSubjectAccount
    Meeting

    Activities

    Every call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.

Relevant reports

Reports and dashboards

Renewal Book

Contracts by notice deadline month with owner, annual value, renewal risk and the status of the renewal opportunity, and the value not renewed with its churn reason.

Renewals Due in 120 DaysContracts
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days

Pipeline by Stage

Open amount and deal count at each stage, weighted and unweighted, by owner and territory in the reporting currency, with the movement since last week and the deals whose close date slipped between the two weekly snapshots.

Team PipelineOpportunities
Open
OwnerOpportunity NameAccountStageAmount
LVOpportunity 715ACC-66564PS-5338340
KYOpportunity 462ACC-18461PS-2598460
BNOpportunity 584ACC-49712PS-6274690
FPOpportunity 114ACC-46364PS-1897910
WXOpportunity 613ACC-35644PS-6289300
UZOpportunity 380ACC-74461PS-9757680

Forecast vs Quota

Closed, commit and best case against quota per rep, with open pipeline as coverage of the quota remaining, rolled up through manager to region at the period rate, with the manager adjustment shown separately.

My ForecastForecastSubmissions
You
Forecast NumberPeriodWeek EndingClosedCommit
FS-15160Q122 Sep60230
FS-69293Q218 Sep290350
FS-99658Q312 Sep610430
FS-21134Q429 Sep320900
FS-53762Q111 Sep430660
FS-96206Q222 Sep510640

Common questions

All questions
How do I get started?

Click Start now, then use Proto to configure B2B CRM for your business. Set up your workflows, import your data and invite your team.

Related question
Can we use our own sales stages?

Yes. Stages are configuration with a probability, a forecast category and exit criteria each, and the set carries a closed-won and a closed-lost stage. Change them as your process changes; deals keep their history through the change because each deal points at a stage record, so a rename or a reorder never rewrites a deal.

Related question
How does it handle several people on one deal?

Every contact involved is listed on the deal with a buying role (economic buyer, champion, technical evaluator, procurement, legal and so on) and a stance. Exit criteria can require particular roles before a deal moves on.

Related question
Who approves a discount?

The rules compare each quote against the rep’s discount authority, the product’s maximum discount and floor price, the standard terms and the deal size thresholds. A discount beyond the rep’s authority goes up the reporting line to the first person whose authority covers it; floors and terms go to the deal desk. The decision is on the record, and nobody approves their own quote.

Related question
What stops a deal being marked won too early?

The rep marks it pending close with the accepted quote, and the deal desk checks the quote, the amounts and the signed paperwork before it counts. The forecast, the bookings and the commission feed all read the same validated wins.

Related question
Does it do renewals?

Yes. A won deal becomes a contract with an end date, a notice deadline and a renewal lead time. The renewal opportunity opens on that countdown, is worked through the same pipeline and approvals, and the renewal book shows at-risk value by quarter and what was not renewed by reason.

Related question
How does forecasting work?

Every open deal has a forecast category. Reps submit weekly; managers review deal by deal, adjust on the record with a comment, and lock the period. Every weekly submission is kept with a line per deal, so the forecast can be rebuilt for any week and checked against what closed. Each quota says whether it is set on annual or total value, and the forecast follows it; deals in other currencies convert at a rate fixed for the period.

Related question
What about territories when the team changes?

Sales operations drafts a realignment with new rules and an effective date, models it against the live accounts, and the managers approve the moves for their teams with exceptions. On the date it is applied in bulk, every moved account keeps its previous owner, and open deals do not change hands without a handover the manager confirms.

Related question

Other industries

  • This page

    SaaS and subscription software

    Recurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.

  • Industry

    Industrial equipment and capital goods

    Long cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.

  • Industry

    Professional and business services

    Relationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.

  • Industry

    Wholesale and distribution

    Many accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

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