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B2B CRM

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Modules

AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most. ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them. PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved. QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.
ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on. RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top. ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

B2B CRM

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Processes

Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides. Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry. Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.
RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no. Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

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Industries

SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal. Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.
Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers. Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

B2B CRM

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Reference

Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits. Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in. Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.
IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment. ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team. Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

B2B CRM

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All systems
Modules
AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.
Processes
Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.
Industries
SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.
Reference
Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.
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B2B CRM Modules
Accounts1 of 7
  • Accounts1 of 7
  • Contacts2 of 7
  • Pipeline3 of 7
  • Quotes4 of 7
  • Activities5 of 7
  • Renewals6 of 7
  • Forecast7 of 7

Accounts

The company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.

Strategic and Key AccountsAccounts
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
TierStrategicKeyActive
Account NumberAccount NameIndustryTierTypeOwner
ACC-70636Account 788SoftwareStrategicProspectCH
ACC-33912Account 463ManufacturingKeyCustomerGF
ACC-64097Account 802DistributionStrategicPartnerMJ
ACC-27605Account 688ServicesKeyFormerAY
ACC-42602Account 181HealthcareStrategicProspectZC
ACC-38511Account 705FinanceKeyCustomerNV
Records in this module
  • Accounts
  • AccountSites
  • AccountTeamMembers
  • AccountPlans
  • Territories
  • TerritoryRules
  • Realignments
  • RealignmentMoves

The account record

One record per legal entity or operating division you sell to. It carries the facts the rest of the system reads instead of asking the rep again:

Field group What it holds
Identity Account number, name, website, phone, billing address, country
Classification Type (prospect, customer, partner, former), industry, tier (strategic, key, standard)
Size Employee count and annual revenue, used by territory rules and by the deal size bands in reporting
Ownership Owner and territory, set by the rules or by a manager, with the previous owner and territory kept after a realignment
Commercial Currency, default price book, payment terms and billing frequency, which default onto every quote and contract
Status Active, inactive or do-not-contact, plus customer-since, the last activity date rolled up from the activity log and, where an order system is connected, the last order date

The last activity date is written by the system whenever an activity on the account completes. It is the field managers sort on when they ask which customers nobody has spoken to this quarter. The last order date, from a connected order system, answers the other question: which customers have stopped buying.

Realignments Awaiting ApprovalRealignments
approval waits for the sales manager
Approval conditions

when every affected manager has decided, the realignment is approved (Status: Modelled → Approved).

Modelled
  • RLG-47211 LP 7 d
  • RLG-58484 LF 7 d
  • RLG-91327 XE 5 d
  • RLG-82479 YJ in 7 d
  • RLG-72670 ZD in 10 d
RLG-47211
EffectiveDate
10 Sep
ProposedBy
LP
CreatedDate
11 Sep
Status
Modelled

Approval waits for the sales manager.

Accounts →

Hierarchies

A subsidiary, a division or a regional entity is its own account with a parent. The hierarchy answers questions a flat list cannot: what is our total pipeline across this group, and which entities buy from us. It also shows whether the parent’s master agreement covers a deal at the subsidiary. Contracts and opportunities stay on the entity that signs, and the reports roll them up to the parent when asked.

Partners are accounts of type partner. A deal a partner sourced or influenced names the partner on the deal itself, so partner revenue is reported without bending the hierarchy.

Sites

Most accounts have more than one address: a manufacturer has plants, a bank has branches. Sites record each location with its type, address and primary contact. Contacts can be placed at a site, so a rep visiting the plant knows who is there. A delivery or an installation on a deal can point at the site it goes to.

Ownership and territories

Every account has one owner and sits in one territory. Territory rules run in priority order over country, state, postcode, industry, employee-count band and named-account lists. The first rule that matches sets the territory, and the territory’s owner becomes the account owner unless a manager overrides it. Named-account rules run first so a strategic account in a region does not fall to the regional rep by accident. A lead that matches an account with an owner goes to that owner ahead of the rules.

When territories change, sales operations runs a realignment: the new rules are drafted with an effective date, modelled into a list of moves, approved by the managers and applied in bulk. Each moved account keeps its previous owner, its previous territory and a reference to the realignment that moved it. Open opportunities keep the territory they were created in until the manager reassigns them, so a rep is not stripped of a deal they have worked for months because a postcode boundary moved.

Account teams

Larger accounts are worked by more than one person: the account executive, a sales engineer, a customer success manager after the win, an executive sponsor at the top. Team membership grants access to the account and its deals without changing ownership, with read-only or edit rights per member. The team list is also what the customer sees on the contract handover, so they know who to call.

Account plans

For strategic and key accounts, the owner writes a plan for the fiscal year: objectives, the products the account does not yet buy (whitespace), a target revenue, and a relationship map. The map records who on our side knows whom on theirs. The plan goes to the manager for approval and is reviewed on a date the plan sets. Plans are records with a status, so a manager can see which key accounts have no plan and which plans are overdue for review.

Modules

  • Strategic and Key AccountsStrategic
    Account NumberAccount NameIndustryTier
    Manufacturing

    Accounts

    The company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.

  • My Active ContactsActive
    First NameLast NameAccountJob Title

    Contacts

    The people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.

  • Leads to WorkNew
    Lead NumberCompany NameContact NameJob Title

    Pipeline

    Leads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.

  • Quotes Awaiting ApprovalSubmitted
    Quote NumberOpportunityAccountTotal

    Quotes

    Priced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.

  • My Activities TodayPlanned
    Activity NumberTypeSubjectAccount
    Meeting

    Activities

    Every call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.

  • Renewals Due in 120 DaysActive
    Contract NumberAccountAnnual ValueEnd Date

    Renewals

    The contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.

  • My Forecast
    Forecast NumberPeriodWeek EndingClosed
    Q2

    Forecast

    Forecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

Reports

All reports

Territory Coverage

Accounts, contacts, open pipeline and closed revenue by territory and sub-territory, with unowned accounts flagged, and the before and after of a modelled realignment.

Strategic and Key AccountsAccounts
TierStrategicKeyActive
Account NumberAccount NameIndustryTierType
ACC-70636Account 788SoftwareStrategicProspect
ACC-33912Account 463ManufacturingKeyCustomer
ACC-64097Account 802DistributionStrategicPartner
ACC-27605Account 688ServicesKeyFormer
ACC-42602Account 181HealthcareStrategicProspect
ACC-38511Account 705FinanceKeyCustomer

Roles and permissions

Sales Development Rep

Works inbound and outbound leads to qualification and hands them to an account executive.

Permissions and records
  • Manage Leads, Activities and assigned Contacts
  • Mark Leads Qualified or Disqualified
  • View Accounts, Campaigns, LeadSources, Territories, TerritoryRules
  • Access lead conversion reports
  • Accounts
  • Territories
  • TerritoryRules
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Account Executive

Owns the accounts, contacts, opportunities and quotes in their territory and submits the weekly forecast.

Permissions and records
  • Manage Accounts, AccountSites, Contacts, Opportunities, OpportunityContacts, OpportunityProducts, Quotes, QuoteLines, Activities, AccountPlans in own territory
  • Accept or reject qualified Leads and convert accepted ones
  • Submit Quotes for approval
  • Mark Opportunities PendingClose with the accepted Quote
  • Accounts
  • AccountSites
  • AccountPlans
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Sales Manager

Runs a team of reps: approves negotiation and discounts within manager authority, approves the team's realignment moves, reviews forecasts and sets quotas.

Permissions and records
  • Manage Accounts, Opportunities, Quotes, Activities, AccountPlans in team territories
  • Approve negotiation on Opportunities they do not own and record NegotiationApprovedBy, NegotiationApprovedDate and NegotiationNotes
  • Approve assigned QuoteApprovals for DiscountAboveAuthority and DealSize at their level
  • Approve RealignmentMoves for the team
  • Accounts
  • AccountPlans
  • RealignmentMoves
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Deal Desk

Guards price, terms and bookings: approves quotes below floor price or outside standard terms, validates closed-won deals against the accepted quote, and maintains the price books and thresholds.

Permissions and records
  • Approve assigned QuoteApprovals for DiscountAboveEntryMaximum, BelowFloorPrice, NonStandardTerms, PaymentTerms and BillingFrequency
  • Validate Closed Won on Opportunities they did not prepare
  • Create Contracts and ContractLines from the accepted quote at validation
  • Manage Products, PriceBooks, PriceBookEntries, ApprovalThresholds
  • Accounts
Quotes Awaiting ApprovalQuotes
Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Customer Success Manager

Owns customers after the win: contracts, renewal risk, renewal and expansion deals.

Permissions and records
  • Manage Contracts, ContractLines and Contacts on assigned customer accounts
  • Manage Opportunities of Type Renewal or Expansion on those accounts
  • Manage Quotes, QuoteLines and Activities for those deals
  • Submit Quotes for approval and mark accepted renewal deals PendingClose
  • Accounts
  • AccountPlans
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Sales Operations

Owns territories, stages, quotas, sources, campaigns, rates and data hygiene, without a book of business.

Permissions and records
  • Manage Territories, TerritoryRules, Realignments, RealignmentMoves, PipelineStages, LeadSources, Campaigns, Competitors, ExchangeRates, Quotas, Users (except Role)
  • Propose, model and apply Realignments
  • Validate Closed Won when the deal desk delegates it
  • Merge duplicate Accounts and Contacts
  • Territories
  • TerritoryRules
  • Realignments
  • RealignmentMoves
  • Accounts
Closed Won Awaiting ValidationOpportunities
PendingClose
  • OPP-68261 ACC-87580 8 d
  • OPP-26755 ACC-82366 4 d
  • OPP-10704 ACC-78824 11 d
  • OPP-37680 ACC-39847 in 11 d
  • OPP-87781 ACC-79573 in 2 d
OPP-68261
OpportunityName
Opportunity 705
Account
ACC-87580
Owner
HC
Amount
660
AnnualValue
920

Booking waits for the deal desk.

Executive

Reads the forecast, the pipeline and the renewal book without editing any of it.

Permissions and records
  • View Accounts, Opportunities, Contracts, Quotas, ForecastSubmissions, AccountPlans, Realignments
  • Access forecast, pipeline, renewal and win-loss reports
  • No create, edit or delete on any table
  • Accounts
  • AccountPlans
  • Realignments
Renewals Due in 120 DaysContracts
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days

Related processes

My WeekPlanned
SubjectTypeAccountContact
Meeting

Lead to deal

From a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.

6 stages · 3 approvals

Closed Won Awaiting ValidationPendingClose
Opportunity NumberOpportunity NameAccountOwner

Renewal

From a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.

6 stages · 2 approvals

Realignments Awaiting ApprovalModelled
Realignment NumberEffective DateProposed ByCreated Date

Territory realignment

Changing who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

6 stages · 2 approvals

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