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B2B CRM

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Modules

AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most. ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them. PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved. QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.
ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on. RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top. ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

B2B CRM

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Processes

Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides. Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry. Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.
RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no. Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

B2B CRM

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Industries

SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal. Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.
Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers. Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

B2B CRM

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Reference

Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits. Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in. Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.
IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment. ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team. Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

B2B CRM

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All systems
Modules
AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.
Processes
Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.
Industries
SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.
Reference
Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.
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B2B CRM Modules
Quotes4 of 7
  • Accounts1 of 7
  • Contacts2 of 7
  • Pipeline3 of 7
  • Quotes4 of 7
  • Activities5 of 7
  • Renewals6 of 7
  • Forecast7 of 7

Quotes

Priced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.

Quotes Awaiting ApprovalQuotes
Approval conditions
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
Approval conditions

A rejection returns it to the rep with the approver's comments (Status: Submitted → Rejected → Draft) and the rejected step stays on the record.

When every step is approved the quote moves (Status: Submitted → Approved → Sent) and the PDF goes to the Recipient.

Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Records in this module
  • Quotes
  • QuoteLines
  • QuoteApprovals
  • Products
  • PriceBooks
  • PriceBookEntries
  • ApprovalThresholds

Price books, authority and thresholds

A price book is a list of products with prices in one currency for a period, and an account can name the book it is priced from. Each entry carries the list price, the floor price below which the deal desk must approve, and the maximum discount above which the deal desk must approve whatever the rep’s authority. Each rep and manager carries a discount authority. The deal size thresholds and the approver level for each are a table the deal desk maintains. The rep cannot change any of these numbers.

My ApprovalsQuoteApprovals
YouPending
  • QA-60866 QTS-46176 610 today
  • QA-12651 QTS-36417 150 in 2 d
  • QA-50142 QTS-93996 310 1 d
  • QA-41537 QTS-45431 570 8 d
  • QA-63300 QTS-84224 340 9 d
QA-60866
Quote
QTS-46176
StepNumber
610
Reason
DiscountAboveAuthority
RequestedDate
17 Sep
Status
Pending
Quotes →

Building a quote

The rep creates a quote on an opportunity, addressed to a named contact, priced from the account’s price book in the account’s currency. Lines come from the opportunity’s products or are added:

Field What it does
Product and description The catalogue item and the wording the customer sees
Quantity and unit of measure Seats, users, units, hours, months
List price Read from the price book entry and not editable
Unit price and discount What the rep offers; entering one calculates the other
Term and start date For recurring products, how long and from when
Line total and annual value The line for the full term, and the same line per twelve months for recurring products

The header carries the subtotal, blended discount, tax, the total for the full term, the annual value, payment terms and billing frequency defaulted from the account, a validity date, a scope of work and a field for special terms. Scope of work is the wording of what is being delivered; it prints on the quote and triggers nothing. Special terms is for anything outside the standard: a termination clause, a service credit. Anything in that field triggers deal desk review.

Expiring QuotesQuotes
Sentnext 14 days
Quote NumberOpportunityAccountTotalSent Date
QTS-41521OPP-39941ACC-7364874010 Sep
QTS-11987OPP-48051ACC-3971410011 Sep
QTS-86979OPP-38871ACC-9960338010 Sep
QTS-34399OPP-39267ACC-2525058009 Sep
QTS-61914OPP-46860ACC-858195005 Sep
QTS-59650OPP-24991ACC-6090159006 Sep

Versions

A quote is never edited after it has been sent. A concession creates a new version on the same opportunity; the previous version is marked superseded and stays readable. One version is primary and sets the opportunity’s annual value and tax-exclusive total value from NetTotal; forecast amount follows the quota basis. A new primary version clears the Sales Manager’s negotiation approval so it must be reviewed again. The sequence of offers is therefore on the record for the negotiation review and for any later dispute.

Approval rules

Submitting a quote runs the rules over every line and the header. Each breach creates an approval step with a reason and routes it to the role that owns that reason:

Steps run in sequence. The approver sees the quote, the deal, the buying committee and the account’s discount history, and approves or rejects with a comment. A rejection returns the quote to the rep as a draft with the comment attached; the rejected step stays on the record. A quote inside every threshold is approved by the system on submit.

An approver can name a delegate until a date; the step then records both the approver it was addressed to and the delegate who decided. Nobody can approve their own quote, and a manager cannot approve a quote on a deal they own.

ReasonWho approves
Discount above the rep's authorityThe first person up the rep's reporting line whose authority covers it
Discount above the entry's maximumDeal desk, whatever the approver's authority
Price below the floor on any lineDeal desk
Non-standard terms in the special terms fieldDeal desk
Payment terms or billing frequency other than the standardDeal desk
Total at or above the deal size thresholdSales manager, and the manager's manager above the second threshold where one is set

Sending and acceptance

An approved quote is sent as a PDF to the recipient and the sent date is stamped. Account Executive or Customer Success Manager records AcceptedDate and AcceptanceDocument when the customer confirms. Deal Desk validates the booking against that version and evidence before creating the contract. Declined records that the customer said no to this version. Expired is set by the system when the validity date passes with no answer, which prompts the rep and counts in the discount report.

Modules

  • Strategic and Key AccountsStrategic
    Account NumberAccount NameIndustryTier
    Manufacturing

    Accounts

    The company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.

  • My Active ContactsActive
    First NameLast NameAccountJob Title

    Contacts

    The people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.

  • Leads to WorkNew
    Lead NumberCompany NameContact NameJob Title

    Pipeline

    Leads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.

  • Quotes Awaiting ApprovalSubmitted
    Quote NumberOpportunityAccountTotal

    Quotes

    Priced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.

  • My Activities TodayPlanned
    Activity NumberTypeSubjectAccount
    Meeting

    Activities

    Every call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.

  • Renewals Due in 120 DaysActive
    Contract NumberAccountAnnual ValueEnd Date

    Renewals

    The contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.

  • My Forecast
    Forecast NumberPeriodWeek EndingClosed
    Q2

    Forecast

    Forecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

Reports

All reports

Discount Analysis

Blended discount by rep, product family and deal size, with the approvals requested, how each was decided and the quotes that expired unanswered.

Quotes Awaiting ApprovalQuotes
Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Roles and permissions

Account Executive

Owns the accounts, contacts, opportunities and quotes in their territory and submits the weekly forecast.

Permissions and records
  • Manage Accounts, AccountSites, Contacts, Opportunities, OpportunityContacts, OpportunityProducts, Quotes, QuoteLines, Activities, AccountPlans in own territory
  • Accept or reject qualified Leads and convert accepted ones
  • Submit Quotes for approval
  • Mark Opportunities PendingClose with the accepted Quote
  • Quotes
  • QuoteLines
  • Products
  • PriceBookEntries
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Sales Manager

Runs a team of reps: approves negotiation and discounts within manager authority, approves the team's realignment moves, reviews forecasts and sets quotas.

Permissions and records
  • Manage Accounts, Opportunities, Quotes, Activities, AccountPlans in team territories
  • Approve negotiation on Opportunities they do not own and record NegotiationApprovedBy, NegotiationApprovedDate and NegotiationNotes
  • Approve assigned QuoteApprovals for DiscountAboveAuthority and DealSize at their level
  • Approve RealignmentMoves for the team
  • Quotes
  • QuoteApprovals
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Deal Desk

Guards price, terms and bookings: approves quotes below floor price or outside standard terms, validates closed-won deals against the accepted quote, and maintains the price books and thresholds.

Permissions and records
  • Approve assigned QuoteApprovals for DiscountAboveEntryMaximum, BelowFloorPrice, NonStandardTerms, PaymentTerms and BillingFrequency
  • Validate Closed Won on Opportunities they did not prepare
  • Create Contracts and ContractLines from the accepted quote at validation
  • Manage Products, PriceBooks, PriceBookEntries, ApprovalThresholds
  • QuoteApprovals
  • Products
  • PriceBooks
  • PriceBookEntries
  • ApprovalThresholds
  • Quotes
  • QuoteLines
Quotes Awaiting ApprovalQuotes
Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Customer Success Manager

Owns customers after the win: contracts, renewal risk, renewal and expansion deals.

Permissions and records
  • Manage Contracts, ContractLines and Contacts on assigned customer accounts
  • Manage Opportunities of Type Renewal or Expansion on those accounts
  • Manage Quotes, QuoteLines and Activities for those deals
  • Submit Quotes for approval and mark accepted renewal deals PendingClose
  • Quotes
  • QuoteLines
  • Products
  • PriceBookEntries
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned

Related processes

My WeekPlanned
SubjectTypeAccountContact
Meeting

Lead to deal

From a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.

6 stages · 3 approvals

Quotes Awaiting ApprovalSubmitted
Quote NumberOpportunityAccountTotal

Quote approval

How a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.

6 stages · 1 approval

Closed Won Awaiting ValidationPendingClose
Opportunity NumberOpportunity NameAccountOwner

Renewal

From a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.

6 stages · 2 approvals

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