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  1. B2B CRM
  2. Process
  3. Forecast cycle
Process · Forecast cycle

Forecast cycle

A forecast is only useful if it is made the same way every week by everyone and kept so it can be checked afterwards. This process is that rhythm. The submission takes little time when the pipeline is maintained, and the weekly deadline is what keeps it maintained.

Step by step

  1. Categorise System

    Before the submission day, each rep works through their open deals in the period, sets the close date, and sets the forecast category on each: commit, best case, pipeline or omitted. Stage suggests the category; the rep’s judgement sets it, and a category that differs from the stage default is visible as such.

    • Updates Opportunities
  2. Submit System

    The rep submits the weekly forecast in the quota currency, each deal converted at the period rate and measured on the quota’s basis. Closed is calculated from validated wins in the period; commit is the sum of deals in commit; best case is commit plus the deals in best case; pipeline is best case plus everything else open. The rep may adjust commit down with a comment. The submission stores the four numbers and a line per open deal as they stood that week.

    • weekly snapshot stores each deal and its applied conversion rate
    • Updates Forecast submissions, Forecast submission lines, Quotas, Exchange rates
  3. Review Sales Manager

    The manager opens each submitted forecast and sees the deals behind the numbers with stage, category, next step, last activity and quote status. The manager challenges what does not hold up, and the rep updates the deal, which updates the next submission.

    • deals updated by the rep
    • Updates Forecast submissions, Opportunities, Activities
    ApprovalA person approves before the work moves on.
  4. Adjust Sales Manager

    The manager applies an adjustment to commit, signed either way, with a comment, and marks the forecast reviewed. The rep’s number and the manager’s adjustment are kept side by side. The manager’s own submission upward is built from the reviewed team forecasts.

    • manager number recorded
    • Updates Forecast submissions
  5. Lock Sales Manager

    Sales Manager locks the team’s submissions at period end. Locked forecasts cannot be changed and are what the attainment report and the executive read.

    • period closed for edits
    • Updates Forecast submissions
    ApprovalA person approves before the work moves on.
  6. Compare Sales Manager

    After the period closes, the forecast as it stood at each week is compared with what closed, by rep and by manager, deal by deal from the weekly lines. The comparison feeds quota setting and the conversation about what commit means on this team.

    • attainment and accuracy reported
    • Updates Forecast submissions, Forecast submission lines, Quotas, Opportunities

Checks built in

What B2B CRM enforces at each step.

  • One submission per rep, quota and week, on the configured day. Sales Manager checks submitted records against Users and published Quotas to find missing submissions; an absent record cannot appear in Forecasts Pending Review by itself.
  • Manager adjustments are separate fields with a mandatory comment; the rep’s number is never overwritten.
  • Locked submissions are read-only for everyone; reopening a period is an admin action that is logged.
  • Quotas are published records, so the attainment shown is against the number the rep was told, with its date.
  • Forecast submission lines store applied exchange rate and forecast amount with the deal-currency amount. Later rate changes do not alter a submitted snapshot.

Where it usually breaks

And how to keep it from happening.

  • The deal that is always next month. The weekly forecast lines show close-date slips between submissions. Pipeline by Stage compares those snapshots; Team Pipeline supplies the current deal list for the review.
  • Sandbagging and its opposite. The weekly snapshots show whether a rep’s commit is consistently below or above what they close, and by how much. The manager’s adjustments show whether the manager corrects for it.
  • The forecast in a spreadsheet. The review happens on the submission, with the deals one click away, and the locked submission is what the executive reads, so a spreadsheet copy carries nothing the record does not.
Account Executive
And Customer Success Manager categorise and submit.
Sales Manager
Reviews, adjusts and locks other users’ submissions. their own submission goes to their manager.
Sales Operations
Maintains the period configuration and rates.
Executive
Reads the locked forecast.

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