Where it usually breaks
And how to keep it from happening.
- The notice window that passed. The notice deadline is the end date less the notice period, and the countdown starts from it. Renewals Due in 120 Days sorts by it with the status of each renewal deal beside the date, so a contract close to its deadline with no deal being worked is visible.
- The champion who left. A confirmed departure updates contact status to left company. The renewal owner then checks the buying committee for a replacement; an out-of-office reply alone is insufficient.
- The auto-renew nobody priced. Auto-renew contracts still get a renewal opportunity, because the uplift and the expansion conversation happen whether or not the paperwork renews itself.
- Churn nobody analysed. A lost renewal has a loss reason on the deal and a churn reason on the contract, so churn appears in Win and Loss Analysis and in the Renewal Book.
- The early exit counted as churn. A contract ended before its end date is terminated, with a termination date and reason, and stays out of the not-renewed numbers.