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Modules

AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most. ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them. PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved. QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.
ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on. RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top. ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

B2B CRM

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Processes

Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides. Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry. Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.
RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no. Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

B2B CRM

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Industries

SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal. Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.
Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers. Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

B2B CRM

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Reference

Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits. Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in. Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.
IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment. ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team. Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

B2B CRM

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All systems
Modules
AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.
Processes
Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.
Industries
SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.
Reference
Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.
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B2B CRM Processes
Territory realignment5 of 5
  • Lead to deal1 of 5
  • Quote approval2 of 5
  • Forecast cycle3 of 5
  • Renewal4 of 5
  • Territory realignment5 of 5

Territory realignment

Changing who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

6 stages · 2 approvals

Roles and responsibilities

Sales Operations Sales Manager Account Executive System 1 Propose Draft → Published realignment · system 2 Model Draft → Published 3 Approve Draft → Modelled 4 Apply Draft → Published 5 Hand over Qualified → Accepted 6 Verify Draft → Published
  1. Step 1Propose
    Realignments Awaiting ApprovalModelled
    Realignment NumberEffective DateProposed ByCreated Date
  2. Step 2Model
    Qualified Leads Awaiting AcceptanceQualified
    Lead NumberCompany NameContact NameNeed
  3. Step 3Approve
    Realignments Awaiting ApprovalModelled
    Realignment NumberEffective DateProposed ByCreated Date
  4. Step 4Apply
    Qualified Leads Awaiting AcceptanceQualified
    Lead NumberCompany NameContact NameNeed
  5. Step 5Hand over
    My WeekPlanned
    SubjectTypeAccountContact
    Meeting
  6. Step 6Verify
    Qualified Leads Awaiting AcceptanceQualified
    Lead NumberCompany NameContact NameNeed
Red diamonds require approval.Rows show responsibility for each step.Dashed lines are records the system creates.

Process steps

Follow the process from start to finish. Select a step to see who acts and what changes.

01Propose02Model03Approve04Apply05Hand over06Verify

Propose

Sales operations creates a realignment with an effective date and drafts the new territory rules under it: new territories, changed rules over countries, states, postcodes, industries, employee-count bands and named-account lists, changed owners. The draft rules start on the effective date, so they sit beside the live rules without touching assignment.

Responsible
Sales Operations
Status
Draft → Published
Records
RealignmentsTerritoryRulesTerritories
Posting
none
Realignments Awaiting ApprovalRealignments
Modelled
  • RLG-47211 LP 7 d
  • RLG-58484 LF 7 d
  • RLG-91327 XE 5 d
  • RLG-82479 YJ in 7 d
  • RLG-72670 ZD in 10 d
RLG-47211
EffectiveDate
10 Sep
ProposedBy
LP
CreatedDate
11 Sep
Status
Modelled

Approval waits for the sales manager.

Accounts →

Model

The draft rules are run over the live accounts and leads without changing anything. The output is a move per account: its current territory and owner, its proposed territory and owner, and the open pipeline and contract value that would move with it. Territory Coverage shows the totals per territory before and after, beside each rep's quota.

Responsible
System
Status
Draft → Published
Records
RealignmentMovesAccountsLeads
Effect
move list produced
Qualified Leads Awaiting AcceptanceLeads
Qualified
  • LDS-59716 ACC-14338 4 d
  • LDS-97753 ACC-38672 9 d
  • LDS-57002 ACC-54860 13 d
  • LDS-33512 ACC-59938 11 d
  • LDS-38777 ACC-61190 2 d
LDS-59716
CompanyName
Company 970
ContactName
Contact 442
Need
NDD-695
Budget
Confirmed
Timing
ThisQuarter

Approval conditions.

Approval required

Approve

Sales managers review the moves for their teams and mark the exceptions they want: an account that should stay with its rep because a deal is closing, or a named account that should move now. When every affected manager has approved their team's moves, the realignment is approved as a whole, with the exceptions listed on it.

Responsible
Sales Manager
Status
Draft → Modelled
Records
RealignmentMovesRealignments
Effect
approvals and exceptions recorded
Realignments Awaiting ApprovalRealignments
approval waits for the sales manager
Approval conditions

when every affected manager has decided, the realignment is approved (Status: Modelled → Approved).

Modelled
  • RLG-47211 LP 7 d
  • RLG-58484 LF 7 d
  • RLG-91327 XE 5 d
  • RLG-82479 YJ in 7 d
  • RLG-72670 ZD in 10 d
RLG-47211
EffectiveDate
10 Sep
ProposedBy
LP
CreatedDate
11 Sep
Status
Modelled

Approval waits for the sales manager.

Accounts →

Apply

On the effective date the new rules take effect and approved account moves apply. Each account retains its previous territory, previous owner and realignment reference. Leads in the affected territories are re-routed. Open opportunities retain their current owner until a separate handover is confirmed; an account move does not authorise that change.

Responsible
Account Executive
Status
Draft → Published
Records
AccountsLeadsTerritoryRules
Effect
previous owner kept on each account
Qualified Leads Awaiting AcceptanceLeads
Qualified
  • LDS-59716 ACC-14338 4 d
  • LDS-97753 ACC-38672 9 d
  • LDS-57002 ACC-54860 13 d
  • LDS-33512 ACC-59938 11 d
  • LDS-38777 ACC-61190 2 d
LDS-59716
CompanyName
Company 970
ContactName
Contact 442
Need
NDD-695
Budget
Confirmed
Timing
ThisQuarter

Approval conditions.

Approval required

Hand over

For each open opportunity that changes owner, the outgoing and incoming reps hold a handover. It is logged as an activity on the deal with the state of the buying committee and the next step. The manager confirms the handover before the deal's owner changes. Contracts follow the account; renewal deals move with the contract owner as the manager decides.

Responsible
Sales Manager
Status
Qualified → Accepted
Records
OpportunitiesContractsActivitiesAccountTeamMembers
Effect
confirmed handover logged before deal or contract ownership changes
My WeekActivities
YouStartTime >= todaynext 7 daysPlannedTypeCallMeetingDemo
ACC-82114 CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned ACC-90430 CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned ACC-80773 CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned ACC-50012 CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned ACC-27991 CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned ACC-42694 CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned CNT-1912CNT-9314CNT-6207CNT-6979CNT-1778CNT-2453 today · 17 Sep
  • ACC-82114: CNT-1912, 19 Sep · 12:00 to 19 Sep · 12:30, Planned
  • ACC-90430: CNT-9314, 19 Sep · 14:30 to 19 Sep · 15:00, Planned
  • ACC-80773: CNT-6207, 22 Sep · 10:30 to 22 Sep · 11:30, Planned
  • ACC-50012: CNT-6979, 24 Sep · 10:30 to 24 Sep · 12:00, Planned
  • ACC-27991: CNT-1778, 21 Sep · 14:30 to 21 Sep · 15:30, Planned
  • ACC-42694: CNT-2453, 20 Sep · 15:00 to 20 Sep · 16:00, Planned
Activities →

Verify

Territory Coverage is run against the new structure: accounts with no owner, territories with no rep, leads that matched no rule. Each is fixed or explicitly parked. Quotas are republished where the book changed.

Responsible
Account Executive
Status
Draft → Published
Records
AccountsLeadsTerritoriesRealignmentMovesQuotas
Effect
coverage checked and quota changes reviewed
Qualified Leads Awaiting AcceptanceLeads
Qualified
  • LDS-59716 ACC-14338 4 d
  • LDS-97753 ACC-38672 9 d
  • LDS-57002 ACC-54860 13 d
  • LDS-33512 ACC-59938 11 d
  • LDS-38777 ACC-61190 2 d
LDS-59716
CompanyName
Company 970
ContactName
Contact 442
Need
NDD-695
Budget
Confirmed
Timing
ThisQuarter

Approval conditions.

Approvals and exception handling

2 approvals required in this process

  • Approve Sales Manager signs · apply waitsRealignmentMoves, Realignments
  • Hand over Sales Manager signs · verify waitsOpportunities, Contracts, Activities, AccountTeamMembers
  • Live and draft rules differ only by effective dateAnd a draft rule cannot affect assignment until its date arrives and its realignment is approved.
  • Every moved account keeps its previous ownerThe realignment reference, so a rep's history on an account survives the move and the attainment report can attribute deals closed shortly after.
  • Deal owner changes require the manager's confirmationA handover activity; a bulk move never changes an open deal's owner on its own.
  • Named-account rules run at the highest priorityA strategic account cannot fall to a regional rule by accident.

When the process needs attention

  • exception The orphaned account

    Territory Coverage lists accounts with no owner and leads that matched no rule the morning after the change.

  • exception The deal that changed hands mid-close

    It cannot, without a handover the manager confirmed.

  • exception The quota that no longer matches the book

    The model shows pipeline and contract value per territory before and after, beside the quota, before anyone approves.

Records and postings

StageRecordsEffect
1 Propose RealignmentsTerritoryRulesTerritories none
2 Model RealignmentMovesAccountsLeads move list produced
3 Approve RealignmentMovesRealignments approvals and exceptions recorded
4 Apply AccountsLeadsTerritoryRules previous owner kept on each account
5 Hand over OpportunitiesContractsActivitiesAccountTeamMembers confirmed handover logged before deal or contract ownership changes
6 Verify AccountsLeadsTerritoriesRealignmentMovesQuotas coverage checked and quota changes reviewed
Data model →

Process reports

All reports

Pipeline by Stage

Open amount and deal count at each stage, weighted and unweighted, by owner and territory in the reporting currency, with the movement since last week and the deals whose close date slipped between the two weekly snapshots.

Team PipelineOpportunities
Open
OwnerOpportunity NameAccountStageAmount
LVOpportunity 715ACC-66564PS-5338340
KYOpportunity 462ACC-18461PS-2598460
BNOpportunity 584ACC-49712PS-6274690
FPOpportunity 114ACC-46364PS-1897910
WXOpportunity 613ACC-35644PS-6289300
UZOpportunity 380ACC-74461PS-9757680

Pipeline Created

New opportunities and amount added per week by owner, source, campaign, partner and type.

Team PipelineOpportunities
Open
OwnerOpportunity NameAccountStageAmount
LVOpportunity 715ACC-66564PS-5338340
KYOpportunity 462ACC-18461PS-2598460
BNOpportunity 584ACC-49712PS-6274690
FPOpportunity 114ACC-46364PS-1897910
WXOpportunity 613ACC-35644PS-6289300
UZOpportunity 380ACC-74461PS-9757680

Renewal Book

Contracts by notice deadline month with owner, annual value, renewal risk and the status of the renewal opportunity, and the value not renewed with its churn reason.

Renewals Due in 120 DaysContracts
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days

Territory Coverage

Accounts, contacts, open pipeline and closed revenue by territory and sub-territory, with unowned accounts flagged, and the before and after of a modelled realignment.

Strategic and Key AccountsAccounts
TierStrategicKeyActive
Account NumberAccount NameIndustryTierType
ACC-70636Account 788SoftwareStrategicProspect
ACC-33912Account 463ManufacturingKeyCustomer
ACC-64097Account 802DistributionStrategicPartner
ACC-27605Account 688ServicesKeyFormer
ACC-42602Account 181HealthcareStrategicProspect
ACC-38511Account 705FinanceKeyCustomer

Win and Loss Analysis

Deals won and lost in a period by loss reason, competitor, source, campaign, deal size band and industry, including lost renewals by churn reason.

Leads to WorkLeads
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Sales Velocity

Days spent in each stage and total cycle length by deal size band and type, from stage history.

Leads to WorkLeads
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Lead Conversion Funnel

Leads by source, channel and campaign through working, qualified, accepted and converted, with time to first touch and time to convert.

Qualified Leads Awaiting AcceptanceLeads
Qualified
  • LDS-59716 ACC-14338 4 d
  • LDS-97753 ACC-38672 9 d
  • LDS-57002 ACC-54860 13 d
  • LDS-33512 ACC-59938 11 d
  • LDS-38777 ACC-61190 2 d
LDS-59716
CompanyName
Company 970
ContactName
Contact 442
Need
NDD-695
Budget
Confirmed
Timing
ThisQuarter

Approval conditions.

Run by an agent

Agent support

The configured workflows must keep lead acceptance with Account Executive, negotiation approval with Sales Manager and bookings validation with Deal Desk. An agent can prepare evidence and drafts for those decisions. Forecast review, quote approval and realignment approval also remain human actions. Rehearsal must verify refusal of unauthorised actions and attribution of every permitted write before the agent is enabled.

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# Example after configuration $ curl -fsSL https://www.erp.ai/skill.md | paste into your agent › territory realignment · propose on Realignments, TerritoryRules, Territories ✓ Sales operations creates a realignment with an effective date and drafts the new territory rules under it: new territories, changed rules over countries, states, postcodes, industries, employee-count bands and named-account lists, changed owners. › territory realignment · model on RealignmentMoves, Accounts, Leads ✓ The draft rules are run over the live accounts and leads without changing anything. › territory realignment · approve on RealignmentMoves, Realignments ⏸ approval · waiting for the sales manager # 3 more stages after approval: apply, hand over, verify

Other processes

4 more
My WeekPlanned
SubjectTypeAccountContact
Meeting

Lead to deal

From a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.

6 stages · 3 approvals

Quotes Awaiting ApprovalSubmitted
Quote NumberOpportunityAccountTotal

Quote approval

How a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.

6 stages · 1 approval

Closed Won Awaiting ValidationPendingClose
Opportunity NumberOpportunity NameAccountOwner

Forecast cycle

The weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.

6 stages · 2 approvals

Closed Won Awaiting ValidationPendingClose
Opportunity NumberOpportunity NameAccountOwner

Renewal

From a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.

6 stages · 2 approvals

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