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  1. B2B CRM
  2. Process
  3. Territory realignment
Process · Territory realignment

Territory realignment

Territories change when headcount changes, when a region is split, or when named accounts are pulled out of a patch. Done by hand, the change leaves accounts with no owner and deals that lose their rep mid-negotiation. This process runs it as a bulk change that managers approve before it is applied.

Step by step

  1. Propose Sales Operations

    Sales operations creates a realignment with an effective date and drafts the new territory rules under it: new territories, changed rules over countries, states, postcodes, industries, employee-count bands and named-account lists, changed owners. The draft rules start on the effective date, so they sit beside the live rules without touching assignment.

    • Updates Realignments, Territory rules, Territories
  2. Model System

    The draft rules are run over the live accounts and leads without changing anything. The output is a move per account: its current territory and owner, its proposed territory and owner, and the open pipeline and contract value that would move with it. Territory Coverage shows the totals per territory before and after, beside each rep’s quota.

    • move list produced
    • Updates Realignment moves, Accounts, Leads
  3. Approve Sales Manager

    Sales managers review the moves for their teams and mark the exceptions they want: an account that should stay with its rep because a deal is closing, or a named account that should move now. When every affected manager has approved their team’s moves, the realignment is approved as a whole, with the exceptions listed on it.

    • approvals and exceptions recorded
    • Updates Realignment moves, Realignments
    ApprovalA person approves before the work moves on.
  4. Apply Account Executive

    On the effective date the new rules take effect and approved account moves apply. Each account retains its previous territory, previous owner and realignment reference. Leads in the affected territories are re-routed. Open opportunities retain their current owner until a separate handover is confirmed; an account move does not authorise that change.

    • previous owner kept on each account
    • Updates Accounts, Leads, Territory rules
  5. Hand over Sales Manager

    For each open opportunity that changes owner, the outgoing and incoming reps hold a handover. It is logged as an activity on the deal with the state of the buying committee and the next step. The manager confirms the handover before the deal’s owner changes. Contracts follow the account; renewal deals move with the contract owner as the manager decides.

    • confirmed handover logged before deal or contract ownership changes
    • Updates Opportunities, Contracts, Activities, Account team members
    ApprovalA person approves before the work moves on.
  6. Verify Account Executive

    Territory Coverage is run against the new structure: accounts with no owner, territories with no rep, leads that matched no rule. Each is fixed or explicitly parked. Quotas are republished where the book changed.

    • coverage checked and quota changes reviewed
    • Updates Accounts, Leads, Territories, Realignment moves, Quotas

Checks built in

What B2B CRM enforces at each step.

  • Live and draft rules differ only by effective date, and a draft rule cannot affect assignment until its date arrives and its realignment is approved.
  • Every moved account keeps its previous owner and the realignment reference, so a rep’s history on an account survives the move and the attainment report can attribute deals closed shortly after.
  • Deal owner changes require the manager’s confirmation and a handover activity; a bulk move never changes an open deal’s owner on its own.
  • Named-account rules run at the highest priority, so a strategic account cannot fall to a regional rule by accident.

Where it usually breaks

And how to keep it from happening.

  • The orphaned account. Territory Coverage lists accounts with no owner and leads that matched no rule the morning after the change.
  • The deal that changed hands mid-close. It cannot, without a handover the manager confirmed.
  • The quota that no longer matches the book. The model shows pipeline and contract value per territory before and after, beside the quota, before anyone approves.
Sales Operations
Proposes, models, applies and verifies.
Sales Manager
Approves team moves and confirms handovers.
Account Executive
Hands over the deal.
Customer Success Manager
Confirms contract handover.
Admin
Manages restricted configuration changes.

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