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B2B CRM

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Modules

AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most. ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them. PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved. QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.
ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on. RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top. ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.

B2B CRM

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Processes

Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides. Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry. Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.
RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no. Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.

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Industries

SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal. Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.
Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers. Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.

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Reference

Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits. Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in. Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.
IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment. ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team. Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.

B2B CRM

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All systems
Modules
AccountsThe company record everything else hangs off: hierarchy, sites, ownership by territory, the account team and the yearly plan for the accounts that matter most.ContactsThe people at each account: who they are, who they report to, the part they play in a purchase, and whether you may contact them.PipelineLeads in, opportunities through the stages, a next step with a date on every deal, and a history that shows how each one really moved.QuotesPriced proposals built from a price book, versioned as the deal moves, and approved by the right person whenever a rep goes past their authority.ActivitiesEvery call, meeting, email, demo, task and note, logged against the account and the deal, synced from mail and calendar, and rolled up into the fields managers sort on.RenewalsThe contract a won deal becomes, the notice deadline and lead time on it, the renewal opportunity the system opens in time, and the expansion sold on top.ForecastForecast categories on every deal, a quota per rep per period, a weekly submission with commit and best case, and a manager review that is kept alongside it.
Processes
Lead to dealFrom a lead arriving to a signed contract handed to customer success: routing, qualification, acceptance, proposal, negotiation, the bookings check and the handover, with the gates where a person decides.Quote approvalHow a priced proposal gets from a rep's draft to the customer's inbox: the rules that decide who must approve, the steps in sequence, and what happens on rejection, revision and expiry.Forecast cycleThe weekly rhythm: reps categorise every open deal and submit, managers review and adjust on the record, and the period locks so the forecast can be checked against what closed.RenewalFrom a contract's notice deadline to the next contract signed: the opportunity the system opens, the risk call, the renewal quote and approval, and what happens when the customer says no.Territory realignmentChanging who owns which accounts without losing deals in flight: modelling the new rules, approving the moves, applying them in bulk, handing over open deals, and checking nothing was orphaned.
Industries
SaaS and subscription softwareRecurring revenue sold to business buyers: land and expand, seat-based quotes, renewals as the biggest deals of the year, and a forecast split between new and renewal.Industrial equipment and capital goodsLong cycles, large tickets, many sites and a buying committee with engineering, procurement and the plant on it: quotes revised for a year, and service contracts that follow the sale.Professional and business servicesRelationship selling by people who also deliver: referrals and partners as sources, proposals with scoped terms, retainers that renew, and a pipeline kept by partners who are not full-time sellers.Wholesale and distributionMany accounts, repeat business and a field sales team on territories: account share, price lists per customer tier, visit planning and the accounts that have gone quiet.
Reference
Roles and permissionsWho does what: the roles in a B2B sales organisation, the records each may change, the approvals each may give, and how an agent inherits the same limits.Reports and dashboardsThe numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.Data modelThe tables, their keys and how they relate, written for the consultant or IT team migrating from another CRM or connecting this one to marketing, billing or support.IntegrationsWhat a B2B sales team connects to its CRM, and how each connection works here: mail and calendar, marketing automation, CPQ and billing, e-signature, support and product usage, data enrichment.ImplementationHow a sales team moves onto B2B CRM: mapping the sales process and the rules, configuring, migrating from the old CRM, rehearsing a real week, and going live by team.Agent and APIHow an agent runs B2B CRM: identity, permissions, the calls it makes, and what it may not do without a person.
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B2B CRM References
Reports and dashboards2 of 6
  • Roles and permissions1 of 6
  • Reports and dashboards2 of 6
  • Data model3 of 6
  • Integrations4 of 6
  • Implementation5 of 6
  • Agent and API6 of 6

Reports and dashboards

The numbers a sales organisation runs on, each with what it answers and who reads it, all drawn from the same deals, quotes, activities and forecasts the team works in.

Every report here reads the records the team works in. There is no separate reporting store that drifts from the pipeline, and a number on a dashboard drills to the deals, activities or approval steps behind it. Amounts are shown in the reporting currency at the corporate rate, or in the quota currency at the period rate where the report is measured against quota.

Pipeline by Stage

Open amount and deal count at each stage, weighted and unweighted, by owner and territory in the reporting currency, with the movement since last week and the deals whose close date slipped between the two weekly snapshots.

Pipeline · View preview

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Pipeline Created

New opportunities and amount added per week by owner, source, campaign, partner and type.

Pipeline · View preview

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Forecast vs Quota

Closed, commit and best case against quota per rep, with open pipeline as coverage of the quota remaining, rolled up through manager to region at the period rate, with the manager adjustment shown separately.

Forecast · View preview

My ForecastForecastSubmissions
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
You
Forecast NumberPeriodWeek EndingClosedCommitBest Case
FS-15160Q122 Sep60230330
FS-69293Q218 Sep290350680
FS-99658Q312 Sep610430800
FS-21134Q429 Sep320900880
FS-53762Q111 Sep430660250
FS-96206Q222 Sep510640860

Win and Loss Analysis

Deals won and lost in a period by loss reason, competitor, source, campaign, deal size band and industry, including lost renewals by churn reason.

Pipeline · View preview

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Sales Velocity

Days spent in each stage and total cycle length by deal size band and type, from stage history.

Pipeline · View preview

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Activity Summary

Calls, meetings, emails and demos per rep per week, and the accounts and open deals with no touch in the last thirty days.

Activities · View preview

My Activities TodayActivities
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
Youdue todayPlanned
  1. ACT-11916 · Planned act-312ACC-9621815 SepPlanned
  2. ACT-28888 · Planned act-925ACC-8241809 SepPlanned
  3. ACT-28316 · Planned act-505ACC-6504115 SepPlanned
  4. ACT-27563 · Planned act-132ACC-5690214 SepPlanned
  5. ACT-47853 · Planned act-353ACC-4059508 SepPlanned

Renewal Book

Contracts by notice deadline month with owner, annual value, renewal risk and the status of the renewal opportunity, and the value not renewed with its churn reason.

Renewals · View preview

Renewals Due in 120 DaysContracts
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days

Discount Analysis

Blended discount by rep, product family and deal size, with the approvals requested, how each was decided and the quotes that expired unanswered.

Quotes · View preview

Quotes Awaiting ApprovalQuotes
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Territory Coverage

Accounts, contacts, open pipeline and closed revenue by territory and sub-territory, with unowned accounts flagged, and the before and after of a modelled realignment.

Accounts · View preview

Strategic and Key AccountsAccounts
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
TierStrategicKeyActive
Account NumberAccount NameIndustryTierTypeOwner
ACC-70636Account 788SoftwareStrategicProspectCH
ACC-33912Account 463ManufacturingKeyCustomerGF
ACC-64097Account 802DistributionStrategicPartnerMJ
ACC-27605Account 688ServicesKeyFormerAY
ACC-42602Account 181HealthcareStrategicProspectZC
ACC-38511Account 705FinanceKeyCustomerNV

Lead Conversion Funnel

Leads by source, channel and campaign through working, qualified, accepted and converted, with time to first touch and time to convert.

Pipeline · View preview

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

No reports are assigned to this role. Select Everyone to see all reports.

Pipeline and forecast

Pipeline by Stage

Open amount and count at each stage, weighted and unweighted, by owner and territory, with the change since last week and the deals whose close date slipped between the two weekly snapshots. The first screen of every pipeline review.

Explore Pipeline

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Pipeline Created

New opportunities and amount added per week by owner, source, campaign, partner and type. The question a sales leader asks before the coverage question.

Explore Pipeline

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Forecast vs Quota

Closed, commit and best case against quota per rep, with open pipeline as coverage of the quota remaining, rolled up through managers to regions, with the manager's adjustment shown apart from the rep's number.

read by Sales Development Rep

Explore Forecast

My ForecastForecastSubmissions
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
You
Forecast NumberPeriodWeek EndingClosedCommitBest Case
FS-15160Q122 Sep60230330
FS-69293Q218 Sep290350680
FS-99658Q312 Sep610430800
FS-21134Q429 Sep320900880
FS-53762Q111 Sep430660250
FS-96206Q222 Sep510640860

Sales Velocity

Days at each stage and total cycle length by deal size band and type, from stage history. Shows where deals stall and how long a commit really takes to close.

Explore Pipeline

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Win and Loss Analysis

Won and lost deals for a period by loss reason, competitor, source, campaign, size band and industry, including lost renewals by churn reason.

read by Sales Development Rep

Explore Pipeline

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Activity and coverage

Activity Summary

Calls, meetings, emails and demos per rep per week, and the open deals and accounts with no touch in the last thirty days.

Explore Activities

My Activities TodayActivities
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
Youdue todayPlanned
  1. ACT-11916 · Planned act-312ACC-9621815 SepPlanned
  2. ACT-28888 · Planned act-925ACC-8241809 SepPlanned
  3. ACT-28316 · Planned act-505ACC-6504115 SepPlanned
  4. ACT-27563 · Planned act-132ACC-5690214 SepPlanned
  5. ACT-47853 · Planned act-353ACC-4059508 SepPlanned

Territory Coverage

Accounts, contacts, open pipeline and closed revenue by territory and sub-territory, with unowned accounts flagged, and the before and after of a modelled realignment.

read by Sales Development Rep

Explore Accounts

Strategic and Key AccountsAccounts
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
TierStrategicKeyActive
Account NumberAccount NameIndustryTierTypeOwner
ACC-70636Account 788SoftwareStrategicProspectCH
ACC-33912Account 463ManufacturingKeyCustomerGF
ACC-64097Account 802DistributionStrategicPartnerMJ
ACC-27605Account 688ServicesKeyFormerAY
ACC-42602Account 181HealthcareStrategicProspectZC
ACC-38511Account 705FinanceKeyCustomerNV

Lead Conversion Funnel

Leads by source, channel and campaign through working, qualified, accepted and converted, with time to first touch and time to convert.

Explore Pipeline

Leads to WorkLeads
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusNewWorking
New
LDS-78712New lds-307
LDS-26819New lds-189
LDS-34518New lds-577
Working
LDS-29791Working lds-403
LDS-37790Working lds-366
LDS-31511Working lds-302

Pricing and renewals

Discount Analysis

Blended discount by rep, product family and deal size, with the approval steps requested, how each was decided, and the quotes that expired unanswered.

Explore Quotes

Quotes Awaiting ApprovalQuotes
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
Submitted
  • QTS-86244 OPP-23900 today
  • QTS-21185 OPP-16865 1 d
  • QTS-76426 OPP-72019 12 d
  • QTS-39374 OPP-81279 9 d
  • QTS-74206 OPP-84417 4 d
QTS-86244
Opportunity
OPP-23900
Account
ACC-84150
Total
820
AnnualValue
390
DiscountPercent
20

Approval conditions.

Renewal Book

Contracts by notice deadline month with owner, annual value, renewal risk and the status of the renewal deal, the at-risk value by quarter, and the value not renewed with its churn reason.

read by Sales Development Rep

Explore Renewals

Renewals Due in 120 DaysContracts
AccountsContactsPipelineQuotesActivitiesRenewalsForecast
StatusActiveInRenewalnext 120 days
Low
CNT-58271ACC-6604917 notice period days
CNT-66027ACC-2959910 notice period days
Medium
CNT-12694ACC-2826216 notice period days
CNT-60552ACC-6101527 notice period days
High
CNT-99899ACC-9568128 notice period days
Unknown
CNT-69433ACC-7124125 notice period days
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