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  1. B2B CRM
  2. Reports and dashboards
Reference

Reports for the questions your team asks

Every report here reads the records the team works in. There is no separate reporting store that drifts from the pipeline, and a number on a dashboard drills to the deals, activities or approval steps behind it. Amounts are shown in the reporting currency at the corporate rate, or in the quota currency at the period rate where the report is measured against quota.

Overview
B2B CRM · Overview

B2B CRM dashboard

This quarter

Activities in view
6
Call
2
Meeting
2
Demo
2

Opportunities by status

How far records got this quarter

StageReachedStep
Open30
Pending close620%
Won233%
Lost150%

Amount by status

Sample totals per stage

1.0k0
-6000Open
-2000Pending close
0Won
1.0kLost
1.0kAbandoned
Example screen with sample data

Pipeline and forecast

Pipeline by Stage List

Open amount and count at each stage, weighted and unweighted, by owner and territory, with the change since last week and the deals whose close date slipped between the two weekly snapshots. The first screen of every pipeline review.

Pipeline Created List

New opportunities and amount added per week by owner, source, campaign, partner and type. The question a sales leader asks before the coverage question.

Forecast vs Quota Grouped

Closed, commit and best case against quota per rep, with open pipeline as coverage of the quota remaining, rolled up through managers to regions, with the manager’s adjustment shown apart from the rep’s number.

Sales Velocity List

Days at each stage and total cycle length by deal size band and type, from stage history. Shows where deals stall and how long a commit really takes to close.

Win and Loss Analysis List

Won and lost deals for a period by loss reason, competitor, source, campaign, size band and industry, including lost renewals by churn reason.

Activity and coverage

Activity Summary List

Calls, meetings, emails and demos per rep per week, and the open deals and accounts with no touch in the last thirty days.

Territory Coverage Grouped

Accounts, contacts, open pipeline and closed revenue by territory and sub-territory, with unowned accounts flagged, and the before and after of a modelled realignment.

Lead Conversion Funnel List

Leads by source, channel and campaign through working, qualified, accepted and converted, with time to first touch and time to convert.

Pricing and renewals

Discount Analysis List

Blended discount by rep, product family and deal size, with the approval steps requested, how each was decided, and the quotes that expired unanswered.

From Quotes

Renewal Book List

Contracts by notice deadline month with owner, annual value, renewal risk and the status of the renewal deal, the at-risk value by quarter, and the value not renewed with its churn reason.

Set up B2B CRM your way.

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