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  1. B2B CRM
  2. Roles and permissions
Reference

Who can do what in B2B CRM

A sales organisation runs on separation of authority: the rep who wants the discount does not approve it, and the manager who reviews the team’s forecast does not edit a rep’s number. Permissions are by role, on records and on actions, and an agent acting for a person is bound by the same matrix.

How permissions work

Records

View, create, edit and delete per table, with row filters where they matter. An account executive edits accounts in their own territory and the ones they are on the team for; a customer success manager edits contracts on customer accounts.

Actions

Accept a lead, approve a quote step, validate a win, approve a realignment move, review a forecast, lock a period. Actions are granted apart from record rights, so a manager can see a quote they may not approve and an executive can read every forecast without editing one.

Fields

Some fields are read-only for some roles. A rep sees the floor price on a price book entry and cannot change it; a rep sees the manager’s forecast adjustment and cannot edit it; nobody edits a stage history row.

Separation

The system refuses conflicting duties on one record. Nobody approves their own quote, a manager cannot approve a quote on a deal they own, and the rep who marks a deal closed is not the person who validates it.

Delegation

An approver can name a delegate until a date; the step records both the approver it was addressed to and the delegate who decided.

Team access

Account team membership grants read or edit on an account and its deals without transferring ownership, so a sales engineer or an executive sponsor can work the account.

Who can do what

Permissions by role
RoleAccountsContactsPipelineQuotesActivitiesRenewalsForecast
AdminEdit—EditEdit——Edit
Sales Development RepViewEditEdit—Edit——
Account ExecutiveEditEditApproveEditEditEditEdit
Sales ManagerApprove—ApproveApproveApproveApproveApprove
Deal DeskView—ViewApproveViewEditView
Customer Success ManagerEditEditEditEditEditEditEdit
Sales OperationsEdit—Edit———Edit
ExecutiveView—View—ViewViewView

Each role in detail

Admin

Owns configuration, users and security across the system.

Can

  • Manage application records and configuration
  • Manage Users, Territories, territory rules, pipeline stages, price books, price book entries, approval thresholds, exchange rates, Campaigns
  • Access all views, reports and settings
  • Change role assignments
  • Reopen locked forecast submissions only through a logged action with a reason

Can't

  • Overwrite stage history or historical forecast lines, or bypass self-approval restrictions

Sales Development Rep

Works inbound and outbound leads to qualification and hands them to an account executive.

Can

  • Manage Leads, Activities and assigned Contacts
  • Mark Leads Qualified or Disqualified
  • View Accounts, Campaigns, lead sources, Territories, territory rules
  • Access lead conversion reports

Can't

  • Accept a qualified lead into the pipeline

Starts on: My Week

Account Executive

Owns the accounts, contacts, opportunities and quotes in their territory and submits the weekly forecast.

Can

  • Manage Accounts, account sites, Contacts, Opportunities, opportunity contacts, opportunity products, Quotes, quote lines, Activities, account plans in own territory
  • Submit Quotes for approval
  • Mark Opportunities pending close with the accepted Quote
  • Submit forecast submissions
  • View stage history, Products, price book entries, Contracts, Quotas (own), Competitors, Campaigns
  • Access pipeline and activity reports for own book

Reviews and approves

  • Accept or reject qualified Leads and convert accepted ones

Starts on: My Week

Sales Manager

Runs a team of reps: approves negotiation and discounts within manager authority, approves the team’s realignment moves, reviews forecasts and sets quotas.

Can

  • Manage Accounts, Opportunities, Quotes, Activities, account plans in team territories
  • Submit own forecast for review by their manager
  • Manage Quotas for the team
  • Reassign Owner on Accounts, Leads and Opportunities
  • Extend or expire Contracts at the continue decision
  • Access team pipeline, forecast, activity and win-loss reports

Reviews and approves

  • Approve negotiation on Opportunities they do not own and record negotiation approved by, negotiation approved date and negotiation notes
  • Approve assigned quote approvals for discount above authority and deal size at their level
  • Approve realignment moves for the team
  • Review, adjust and lock other users’ forecast submissions
  • Approve account plans

Starts on: My Week

Deal Desk

Guards price, terms and bookings: approves quotes below floor price or outside standard terms, validates closed-won deals against the accepted quote, and maintains the price books and thresholds.

Can

  • Validate Closed Won on Opportunities they did not prepare
  • Create Contracts and contract lines from the accepted quote at validation
  • Manage Products, price books, price book entries, approval thresholds
  • View Quotes, quote lines, Opportunities, Contracts, Accounts
  • Access discount, quote and bookings reports

Reviews and approves

  • Approve assigned quote approvals for discount above entry maximum, below floor price, non standard terms, payment terms and billing frequency

Starts on: Quotes Awaiting Approval

Customer Success Manager

Owns customers after the win: contracts, renewal risk, renewal and expansion deals.

Can

  • Manage Contracts, contract lines and Contacts on assigned customer accounts
  • Manage Opportunities of Type Renewal or Expansion on those accounts
  • Manage Quotes, quote lines and Activities for those deals
  • Submit Quotes for approval and mark accepted renewal deals pending close
  • Set renewal risk and churn reason
  • Submit forecast submissions for renewals
  • View Accounts, account plans, Products and price book entries
  • Access renewal reports

Can't

  • Approve own quotes or validate own wins

Starts on: My Week

Sales Operations

Owns territories, stages, quotas, sources, campaigns, rates and data hygiene, without a book of business.

Can

  • Manage Territories, territory rules, Realignments, realignment moves, pipeline stages, lead sources, Campaigns, Competitors, exchange rates, Quotas, Users (except Role)
  • Propose, model and apply Realignments
  • Validate Closed Won when the deal desk delegates it
  • Merge duplicate Accounts and Contacts
  • View all tables
  • Access all reports

Starts on: Closed Won Awaiting Validation

Executive

Reads the forecast, the pipeline and the renewal book without editing any of it.

Can

  • View Accounts, Opportunities, Contracts, Quotas, forecast submissions, account plans, Realignments
  • Access forecast, pipeline, renewal and win-loss reports
  • No create, edit or delete on any table

Starts on: Renewals Due in 120 Days

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