1. E-commerce CRM
  2. Reports and analytics
Reference

Reports for the questions your team asks

Review pipeline value, relationship work and retention decisions using the records that explain them.

Overview
E-commerce CRM · Overview

E-commerce CRM dashboard

This quarter

Retention follow ups in view
6
Total units ordered
2,210
Draft
6
Follow up at in 14 days
4

Opportunities by status

How far records got this quarter

StageReachedStep
New43
Qualified1228%
Proposal217%
Negotiation150%

Expected value USD by status

Sample totals per stage

0
0New
-4000Qualified
-1000Proposal
0Negotiation
-4000Won
Example screen with sample data

Questions to answer

Pipeline Value by Stage Grouped

How much expected USD value sits in each commercial stage, and which open opportunities need a next action?

Account Segment Register List

How are customer accounts grouped and which eligibility notes need attention?

Opportunity Line Detail Grouped

Which products, quantities and commercial terms explain the current opportunity?

Activity Follow-up Workload List

Who owns the open relationship work and when is it due?

Retention Review Register Grouped

Which plans are awaiting review and what decision applies to the submitted revision?

Operation Outcome Register List

Which recorded actions need investigation and what evidence is available?

More reports

Won and Lost Outcomes List

Compare won and lost opportunities with their expected USD value, recorded win date and loss reason.

Retention Contact Schedule List

List intended contact dates with the shopper, account, order reference, units ordered and follow-up status for contact planning.

Evidence Reference Register List

List supporting references by evidence kind, reference URL, captured date and notes, with their opportunity and retention links.

Set up E-commerce CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

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