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ERP.AI CRM

CRM

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Modules

Lead managementCapture enquiries, explain their scores and give each qualified prospect a clear owner and next step. Accounts & relationshipsKeep the people, conversations and commitments behind each customer relationship connected and properly scoped. Pipeline & forecastsKeep opportunity progress, committed forecasts and actual outcomes connected to the evidence behind each deal. Products & quotesBuild an offer with the right products, a defensible price and clear technical and commercial approvals.
Contracts & renewalsPreserve agreed terms, verify customer acceptance and manage the next contract term without losing the continuing business. Orders & receivablesTurn accepted commitments into evidenced fulfillment, accurate invoices and reconciled customer balances. Campaigns & outreachPlan audiences, review outreach and connect evidenced campaign responses to qualified opportunities. Commissions & sales operationsApply approved quotas and earning rules, explain each commission and separate statement review from actual payout.

CRM

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Processes

Lead to dealMove the right customer opportunity from qualification to an accepted agreement with clear commercial ownership. Quote to contractResolve configuration and pricing, review the agreement and verify the complete customer acceptance. Order to cashAllocate accepted commitments, verify billing eligibility and reconcile invoices, customer cash and credits.
Campaign to opportunityRelease reviewed outreach, route genuine responses and preserve the link from campaign activity to qualified pipeline. Forecast and commission closeFreeze the period's sales judgment, calculate eligible earnings and release independently reviewed commission payouts. Contract renewalCarry the continuing agreement into its next term with explicit pricing, notice and customer acceptance.

CRM

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Industries

Field sales teamsGive account teams the context and commercial controls to develop larger deals. Inside sales teamsHelp teams respond to incoming interest and keep follow-up focused.
Subscription businessesConnect new business, recurring commitments and renewals with clear commercial history. Complex product salesKeep product configuration, negotiated terms and delivery aligned.

CRM

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Reference

Roles and permissionsGive each team the access and authority its work needs. Reports and analyticsUnderstand your pipeline, customer growth and sales performance. Data modelInspect the customer, commercial and operating records behind the specification.
IntegrationsConnect customer channels and business services with clear evidence and ownership. ImplementationPlan the move around your sales process, customer data and commercial policies. AI assistants and APIHelp sales teams prepare, follow up and investigate exceptions.

CRM

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All systems
Modules
Lead managementCapture enquiries, explain their scores and give each qualified prospect a clear owner and next step.Accounts & relationshipsKeep the people, conversations and commitments behind each customer relationship connected and properly scoped.Pipeline & forecastsKeep opportunity progress, committed forecasts and actual outcomes connected to the evidence behind each deal.Products & quotesBuild an offer with the right products, a defensible price and clear technical and commercial approvals.Contracts & renewalsPreserve agreed terms, verify customer acceptance and manage the next contract term without losing the continuing business.Orders & receivablesTurn accepted commitments into evidenced fulfillment, accurate invoices and reconciled customer balances.Campaigns & outreachPlan audiences, review outreach and connect evidenced campaign responses to qualified opportunities.Commissions & sales operationsApply approved quotas and earning rules, explain each commission and separate statement review from actual payout.
Processes
Lead to dealMove the right customer opportunity from qualification to an accepted agreement with clear commercial ownership.Quote to contractResolve configuration and pricing, review the agreement and verify the complete customer acceptance.Order to cashAllocate accepted commitments, verify billing eligibility and reconcile invoices, customer cash and credits.Campaign to opportunityRelease reviewed outreach, route genuine responses and preserve the link from campaign activity to qualified pipeline.Forecast and commission closeFreeze the period's sales judgment, calculate eligible earnings and release independently reviewed commission payouts.Contract renewalCarry the continuing agreement into its next term with explicit pricing, notice and customer acceptance.
Industries
Field sales teamsGive account teams the context and commercial controls to develop larger deals.Inside sales teamsHelp teams respond to incoming interest and keep follow-up focused.Subscription businessesConnect new business, recurring commitments and renewals with clear commercial history.Complex product salesKeep product configuration, negotiated terms and delivery aligned.
Reference
Roles and permissionsGive each team the access and authority its work needs.Reports and analyticsUnderstand your pipeline, customer growth and sales performance.Data modelInspect the customer, commercial and operating records behind the specification.IntegrationsConnect customer channels and business services with clear evidence and ownership.ImplementationPlan the move around your sales process, customer data and commercial policies.AI assistants and APIHelp sales teams prepare, follow up and investigate exceptions.
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Frequently asked questions

Answers about scope, rollout and the way CRM is priced.

The system

How do I get started?

Click Start now, then use Proto to configure CRM for your business. Set up your workflows, import your data and invite your team.

Who is this CRM designed for?

The specification covers teams managing territories, complex offers and recurring customer relationships. It connects lead management and pipeline with campaigns, quotes, contracts, receivables, renewals and commissions. You can plan an initial phase around a defined team and customer journey.

Does it include a full customer-support system?

It includes sales-related cases and account context. A complete support operation needs its own agreed scope, service processes and connections. Use the case history to inform the customer relationship without assuming every support channel or service workflow is included.

Can it handle subscriptions and usage-based charges?

The model distinguishes one-time, recurring and usage charges. Accepted terms define each cycle, minimum, measurement and proration basis. Usage billing consumes the remaining assessed amount for the period, so a minimum already billed is deducted from the later total rather than charged again. Future uncommitted usage stays outside accepted contract value.

What happens when a recipient opts out?

Preparation and actual dispatch check the current canonical recipient preferences. Lead conversion, duplicate merging or reassignment preserves restrictive preferences. A previously prepared campaign message must be re-evaluated or cancelled when those restrictions change before delivery.

Who can see and authorize commissions?

Reps see their own earnings; managers and operations users receive only their authorized compensation scope. Sales Ops prepares a statement, an independent Sales Manager reviews it, and AR Clerk independently authorizes the payout request. Confirmed provider settlement establishes payment. Acknowledgement alone does not mark it paid.

Processes and approvals

Can we keep our existing accounting system?

Yes. The design keeps general-ledger posting and revenue recognition in the configured accounting system. CRM retains operational invoice, receipt and application evidence with reconciled accounting identities. Agree issue, tax, cash and reconciliation responsibilities before enabling the connection.

How are discounts and contract terms approved?

Every quote line follows its applicable authority. A rep can release a known standard offer within the configured line limits; commercial exceptions go to an eligible Sales Manager. Technical exceptions go to CPQ Admin. Final contract terms need an independent Sales Manager decision, followed by the required customer acceptance of that exact version.

Can we bring existing customer and transaction history?

Yes, through a planned and reconciled migration. Preserve source identities, accepted terms, partial fulfilment, original invoice and payment history, and approved earnings. Historical statuses must not trigger new messages, orders, invoices or payouts. Opening totals and remaining obligations are accepted before new processing begins.

Can AI assistants work with CRM?

Assistants can prepare follow-ups, summarize accounts, explain exceptions and propose actions within their assigned role. Required human approvals remain with the accountable person. Configure and verify the actual application actions, service identity and connections before enabling an assistant on customer data.

Pricing and implementation

How do renewals avoid duplicating existing business?

Each accepted term has a stable renewal identity and an explicit prior and successor agreement. Continuing recurring base stays separate from uplift and new charges. An auto-renew path follows already signed notice, cancellation and pricing terms plus the authorized renewal action; it does not invent fresh customer consent or an uplift.

Is there a per-user subscription?

There is no per-user fee. The base account and ordinary manual work in the official interface are free. Machine work, retention beyond included allowances and model usage follow the platform rate card; implementation is priced separately. The pricing page explains credit packs, rates and behavior at a zero balance.

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