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- E-commerce + CRM + Analytics + Support
- Process
- Close outcome
Close outcome
Record a won or lost customer decision with its reason and action receipt.
Step by step
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Confirm the customer decision Sales Representative
Sales Representative checks the latest conversation and verifies whether the deal was won or lost. The owner reviews account, item scope and expected value.
- Read customer context and offered items
- Updates Opportunities, Relationship activities, Opportunity lines
-
Supply outcome and reason Sales Representative
The representative gives the close action the caller-supplied result and reason. A useful loss reason should explain the customer's decision to someone who was not on the call.
- Set won or lost result and reason
- Updates Opportunities
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Run the close action Sales Representative
The workflow moves the opportunity to Won or Lost and writes an operation receipt for Close Outcome.
- Change status and log the operation
- Updates Opportunities, Operation receipts
-
Check the evidence Sales Manager
Sales Manager compares the opportunity status with its receipt and any attached customer material. A failed or needs-review operation needs attention before analysis relies on the result.
- Review the action and support material
- Updates Operation receipts, Record attachments, Opportunities
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Prepare later contact Retention Specialist
If a customer follow-up is appropriate, Retention Specialist can link a new case to the closed opportunity and its account context.
- Keep later contact tied to the deal
- Updates Retention follow ups, Opportunities
Who does what
Roles and permissions- Sales Representative
- Records the outcome.
- Sales Manager
- Checks unusual closures.
- Revenue Analyst
- Reads outcome and receipt patterns.
- Retention Specialist
- Prepares later contact.
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