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  1. E-commerce + CRM + Analytics + Support
  2. Process
  3. Review retention follow-up
Process · Review retention follow-up

Review retention follow-up

Make and record the independent decision before the owner completes customer contact.

Step by step

  1. Open the submitted case Retention Reviewer

    Retention Reviewer reads the follow-up purpose, owner, account, opportunity and planned contact date. The reviewer checks any relevant attachment.

    • Read the customer and contact context
    • Updates Retention follow ups, Opportunities, Accounts, Record attachments
  2. Compare the source revision Retention Reviewer

    The reviewer checks the current case revision so the decision applies to the version being reviewed.

  3. Record the decision Retention Reviewer

    Retention Reviewer independently approves or rejects the case and gives a reason when correction is needed. The decision record keeps reviewer, date, decision and source revision.

    • Preserve independent approval or rejection
    • Updates Review decisions, Retention follow ups
    ApprovalA person approves before the work moves on.
  4. Release approved work Retention Reviewer

    The same Record Retention Follow-up workflow moves an approved submitted case to Approved and writes an operation receipt. The owner can then carry out the planned contact.

    • Move Submitted to Approved and log action
    • Updates Retention follow ups, Operation receipts
  5. Close the loop Retention Specialist

    Retention Specialist records the customer activity and its outcome, then marks the follow-up Completed when the contact work is finished.

    • Record contact result and complete the case
    • Updates Relationship activities, Retention follow ups
Retention Reviewer
Decides independently.
Retention Specialist
Owns the customer touchpoint.
Sales Manager
Reviews overdue and exception cases.

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