1. ERP + CRM
  2. Who it's for
  3. Industrial distributors
Who it's for

Industrial distributors

Industrial distributors need to explain both sides of a customer promise. Sales Rep sees the opportunity and accepted offer, while Purchasing Manager follows replenishment and Warehouse Manager knows which stock is usable. ERP + CRM connects those records so a delayed arrival or partial shipment can be discussed against the actual customer order.

How ERP + CRM is set up for you

Repeat buying accounts

Reuse the established customer and contact when a new inquiry arrives. Keep the opportunity owner and next activity visible without creating another account for the same buying organization.

Partial supply

Track supplier acknowledgment, received quantities and accepted quantities separately. The warehouse can then explain why a delivery is physically present but still waiting for inspection.

Customer allocation

Reserve available stock against order lines and retain the lot or serial detail needed for dispatch. Follow the remaining customer quantity after each shipment.

Commercial settlement

Accountant compares supplier charges with accepted supply and applies customer cash to the intended invoices. Payment release and clearing remain separate review points for Finance Manager.

Industrial distributors need to explain both sides of a customer promise. Sales Rep sees the opportunity and accepted offer, while Purchasing Manager follows replenishment and Warehouse Manager knows which stock is usable. ERP + CRM connects those records so a delayed arrival or partial shipment can be discussed against the actual customer order.

Begin with a product family, a stocking warehouse and customers whose open orders can be reconciled. Agree the selling units, payment terms and the credit-review responsibility. Check opening inventory against the physical stock, including any quantity held for inspection or reserved for a named customer.

Rehearse a replacement-parts order that requires a supplier top-up. Receive the delivery with a damaged portion, accept the usable quantity and dispatch only the eligible stock. Review the supplier bill difference and the customer's partial invoice before applying cash. This gives the team a concrete test of the handoff from demand to supply and settlement.

Add further warehouses after the first team's stock and open commitments agree. Set up carrier updates and bank confirmation as explicit connections, with a named employee responsible for unresolved events. Follow [Purchase to supplier settlement](/erp-crm-suite/processes/purchase-to-supplier-settlement) for the buying rehearsal.

Features to start with

Roles on the team

Sales Rep
Owns lead qualification, customer follow-up and preparation of offers and orders.
Sales Manager
Reviews commercial commitments and monitors the opportunity forecast.
Purchasing Manager
Prepares supplier commitments and reviews purchasing requests under the agreed authority policy.
Warehouse Manager
Owns physical receipt, quality disposition, stock reservation and shipment evidence.
Accountant
Prepares billing, settlements, journals, asset calculations and close evidence.
Finance Manager
Decides financial approvals and payment release while reviewing the period and asset position.

Set up ERP + CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started