1. Hospitality CRM
  2. Who it's for
  3. Resorts
Who it's for

Resorts

A resort sales team needs to understand who is asking for space, when the group intends to arrive and which venue the request concerns. An account names the buyer. An opportunity captures the value and expected decision date. A group stay inquiry keeps the requested dates and room nights beside that commercial case.

How Hospitality CRM is set up for you

Relationship

The Relationship Owner uses activity outcomes to explain a buyer's changing requirements.

Venue

The inquiry records the venue alongside arrival, departure and room nights.

Decision

The Sales Manager approves, rejects or returns the current inquiry revision with a reason.

Follow-through

Receipts and decisions make a replay or changed request visible to the team.

A resort sales team needs to understand who is asking for space, when the group intends to arrive and which venue the request concerns. An account names the buyer. An opportunity captures the value and expected decision date. A group stay inquiry keeps the requested dates and room nights beside that commercial case.

Pick one venue and a small set of buyer accounts. Have the Relationship Owner prepare a new opportunity for a group that wants rooms around an event. Record the first meeting, then create a draft inquiry with the requested dates and room nights. Submit it for independent review. If the buyer changes the dates, return the inquiry, revise it and let the manager decide on that revision.

During setup, decide what qualifies an account to request group business and what a meaningful activity outcome should say. Agree who maintains venue wording and when a date change requires a new review. Check the schedule and review inbox with the people who will use them each day. Availability, room holds and reservations can be connected to the resort's property system when that operational path is defined.

[See the inquiry review process](/hospitality-crm/processes/group-stay-review) and [prepare the first cycle](/hospitality-crm/get-started).

Features to start with

Roles on the team

Sales Manager
Review eligible revisions independently and reconcile operational evidence.
Relationship Owner
Prepare assigned operational records and execute eligible reviewed actions.
App Administrator
Maintain organization configuration and membership.
Auditor
Read authorized evidence and reports.

Set up Hospitality CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started