1. Legal Services CRM
  2. Features
  3. Opportunity Pipeline
Feature · Opportunity Pipeline

Opportunity Pipeline

Keep each engagement opportunity, its owner and its next decision in one working record.

OverviewWon engagements
Legal Services CRM · Opportunity Pipeline

Won engagements

Opportunities

New
Record numberSubjectOwnerCounterpartyWon atExpected value USD
OPP-84971Won opp-112ACC-11016 Oct560
OPP-40051Won opp-574ACC-13017 Oct150
OPP-68667Won opp-326ACC-11014 Oct100
OPP-15110Won opp-690ACC-15023 Oct60
OPP-27685Won opp-169ACC-14016 Oct140
6 of 6 records
Won opp-112Opportunities · OPP-84971
CounterpartyACC-110
Won at16 Oct
Expected value USD560
Example screen with sample data

What you can do

Give each engagement a clear owner

A Relationship Owner starts with the organization, the counterparty and a subject that the team can recognize. The opportunity also carries an expected close date and expected value. Those fields make the pipeline useful for planning, while the current status shows what work remains. A new inquiry stays New until qualification evidence supports a change. The owner should record that evidence as an activity linked to the same opportunity.

A record number identifies the case during handoffs. The revision distinguishes the record reviewed by a Sales Manager from later edits. When a proposal is prepared, lock its revision for review before moving the opportunity to Proposal. When negotiation begins, the team should know which activity supports that change. Keep the expected value even when the final result differs; it remains part of the original planning history.

How the work is organized

  • Intake. Create the opportunity under an active organization and select its counterparty account.
  • Progress. Record qualification activity, proposal scope and the start of negotiation before advancing status.
  • Outcome. Put acceptance or loss evidence before an independent reviewer, then record Won or Lost with its date or reason.

What to agree during setup

Agree who owns a new inquiry, how counterparties are identified, and what counts as enough activity to qualify it. Decide how the team writes subjects so a manager can recognize an engagement without opening every attachment. The owner and Sales Manager should also agree when proposal work has truly started and when a negotiation has actually begun. A status change should follow the work, not substitute for it.

Set a practical rule for close dates and expected value. A date that nobody maintains can mislead the pipeline review. For each organization, agree who may see the opportunity and its internal evidence. Where an account has a similar name to another counterparty, use its code and organization during selection.

Check the handoff on an actual case

A Relationship Owner creates an opportunity for a prospective engagement with a counterparty account, expected close date and value. They log a meeting and its outcome. After checking the current revision, they qualify the opportunity. The resulting receipt identifies the attempted action. Before the client accepts a proposal, a conflict check is submitted and reviewed. The owner records the proposal scope and next activity, then a Sales Manager reviews the locked revision before the owner moves the opportunity to Proposal. When negotiation starts, the owner records the next activity and advances the opportunity. A Sales Manager later reviews the exact revision and the acceptance evidence. If approved, the owner records the won date. If the client declines, the loss reason is kept instead. The earlier activities and expected value remain available for review.

What your team sees

  • Active opportunity pipeline — Review open engagements by owner, counterparty, close date and status.
  • My opportunities — Give a Relationship Owner a focused list of assigned work.
  • Closing decisions — Bring late-stage records and their revisions into a manager’s review.

Follow the work through

Use qualification and outcome review to rehearse the decision points.

What it keeps track of

Data model
Opportunities
Engagement opportunities tracked through the legal services lifecycle from New to Won or Lost.
Accounts
Client and counterparty accounts eligible for engagement within an organization.
Relationship activities
Calls, meetings, emails and tasks logged against an opportunity as qualification and negotiation evidence.
Review decisions
Independent reviewer decisions recorded against an exact opportunity revision.
Operation receipts
Idempotent receipts recording the outcome of each guarded operation against an opportunity.

Who uses it

Permissions
Relationship Owner
, Sales Manager, Auditor

Set up Legal Services CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started