1. Marketing Agency PSA
  2. Who it's for
  3. Digital agencies
Who it's for

Digital agencies

A digital agency may combine ongoing service work with campaign deliverables under one client engagement. The engagement holds contract value, budget hours and delivery dates. Specialists record billable services and time, while a creative deliverable has its own owner, amount and billing state. Agency leadership can compare delivery cost with billed value as the work progresses.

How Marketing Agency PSA is set up for you

Client commitment

Account Manager confirms billing terms; Engagement Manager sets the engagement type and manager.

Service evidence

Delivery Specialist submits dated service lines with hours, a billable flag and an engagement.

Campaign outputs

A creative deliverable has an owner and due date and reaches invoicing only after acceptance.

Commercial review

Agency Partner opens Engagement Margin Desk and traces a signal to the linked engagement.

A digital agency may combine ongoing service work with campaign deliverables under one client engagement. The engagement holds contract value, budget hours and delivery dates. Specialists record billable services and time, while a creative deliverable has its own owner, amount and billing state. Agency leadership can compare delivery cost with billed value as the work progresses.

Choose an active client with a retainer engagement and a named Engagement Manager. Enter its contract value, budget hours, start date and end date. Ask an analyst to submit a billable service line for campaign analysis. Engagement Manager reviews it. A qualifying line becomes approved with a review decision and operation receipt. Try a second line without an engagement; it should remain submitted with a failed receipt until the source is corrected.

Log the analyst's time against the same client and engagement so hours can be reviewed separately from the service line. Attach a software expense with its category, amount and receipt link. Engagement Manager can inspect the submitted time and expense queues, but the service approval result should be read from the service record itself.

Add a campaign deliverable with an owner, amount and engagement. After Engagement Manager accepts it, Finance Manager checks its billing readiness and runs the invoice action. Link a payment to that deliverable and reconcile receipt with the agency's payment source. Agency Partner compares logged hours, delivered cost and billed value on the engagement before making the next staffing decision.

[Plan the first cycle](/marketing-agency-psa/implementation).

Features to start with

Roles on the team

Account Manager
Owns client records, billing terms and the engagement handoff.
Engagement Manager
Owns delivery progress and reviews submitted service work.
Delivery Specialist
Records assigned work and prepares deliverables for review.
Finance Manager
Reviews billing readiness, invoices and collections.
Agency Partner
Reviews client value, staff utilization and engagement margin.

Set up Marketing Agency PSA your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started