Carts and traffic

A storefront visit is useful only when the team can connect it to customer activity. Store Sessions records the visit source, campaign, device and whether it converted. A cart links its catalog and, when known, the subscriber and session. Cart Items hold the chosen variants, quantities and unit prices. Customer Service Rep can inspect a cart when a buyer asks why an item or total changed before checkout.

For a meal merchant promoting a new lunch choice by email, Marketing Manager can compare sessions from that campaign with carts and eventual orders. The session record offers a source and conversion flag. The cart shows whether checkout started, while the order record confirms whether a purchase exists. This is a practical way to distinguish browsing interest from placed orders without treating every visit as a sale.

• Arrival. store sessions gives Marketing Manager a source and campaign context for each visit.
• Basket. Carts and cart items preserve the market, variant choices, quantities and activity time.
• Follow-up. abandoned carts records a cart left behind and its recovery stage; emails sent holds related communication evidence.

The team chooses its campaign naming and how the storefront passes session identities into the app. A consistent session ID lets staff join later cart activity to the correct visit. Catalog Manager checks that cart variants still belong to the intended catalog. Customer Service Rep sets a practice for examining cart state before answering a buyer: a cart in checkout is different from one already converted to an order.

Marketing Manager and Merchant Owner agree which abandoned-cart messages are appropriate for their customer relationship and which communication provider will deliver them. The recovery record and email evidence help staff trace follow-up. They should also decide when a recovered cart is considered complete: the recovered meal order link provides a concrete result, while a changed recovery stage alone does not show what was purchased.

A visitor arrives from a paid campaign, chooses two meal variants and starts checkout. Store Sessions identifies the source and the cart records both lines. If the buyer leaves, Marketing Manager examines the abandoned cart, its subtotal and recovery stage. If the buyer returns and places an order, Customer Service Rep checks the new order and the cart’s converted state. The linked records should tell one story: original visit, selected variants, last cart activity and final order.

Now try a customer who opens a second cart under the same email. Staff should use the cart token and linked order rather than guessing from the address. This keeps separate attempts distinct when answering a support request or measuring campaign outcomes.

• Active carts — Baskets still active or at checkout, with last activity and subscriber context.
• Abandoned cart follow-up — Carts at a recovery stage that may need staff attention.

See order intake for the move from cart to order, and customer resolution for questions after purchase.