Ad play review

Step by step

1. Prepare Content Content Producer

   Content Producer maintains the creative as a content item under its project.

   • Identifies creative and project owner
   • Updates Content items, Projects

2. Schedule Broadcast Programming Coordinator

   Programming Coordinator accepts the program air window and presenter.

   • Keeps the program window and presenter visible
   • Updates Broadcast slots, People

3. Record Spot Plan Traffic Coordinator

   Traffic Coordinator creates a log with campaign reference, spot identifier, scheduled time, duration and linked content.

   • Connects campaign and spot to content
   • Updates Ad play logs, Content items

4. Capture Play Evidence Traffic Coordinator

   Traffic Coordinator records the played time when evidence of the spot is available.

   • Records actual play timestamp and duration
   • Updates Ad play logs

5. Review Play Evidence Traffic Coordinator

   Traffic Coordinator compares the scheduled and played times; Station Manager reviews unresolved cases.

   • Keeps missing or divergent play evidence traceable
   • Updates Ad play logs, Content items

Traffic Coordinator

And Station Manager own reconciliation; Content Producer and Programming Coordinator provide content and schedule context.