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- Social Commerce Platform
- Who it's for
- Creator-led brands
Creator-led brands
Brands coordinating creator drops with retail partners can use the opportunity as the commercial anchor. The account identifies the partner, the opportunity records expected value and timing, and the attribution connects a creator and order reference to that deal. The command page gives the team a place to review pipeline stage and overdue creator follow-up together.
How Social Commerce Platform is set up for you
Commercial owner
Partner Manager owns the opportunity, its counterparty and the next commercial step.
Creator follow-up
Creator Coordinator records the creator result and follows overdue activity.
Independent decision
Attribution Reviewer decides on a submitted attribution revision and records the reason.
Brands coordinating creator drops with retail partners can use the opportunity as the commercial anchor. The account identifies the partner, the opportunity records expected value and timing, and the attribution connects a creator and order reference to that deal. The command page gives the team a place to review pipeline stage and overdue creator follow-up together.
Start with one partner account and one planned drop. Record the opportunity owner, expected close date and value. Add the creator attribution after the post goes live, including its order reference and attributed orders. A separate reviewer checks the evidence and records a reasoned decision.
A creator posts before the partner has approved a proposal. The manager can still keep the commercial opportunity in its actual stage while the coordinator records the creator activity on the linked attribution. The two records should tell the same story without forcing a premature Won outcome.
Bring one account, one contact and one opportunity into the pilot. Compare the expected value, opportunity stage, activity outcome and attribution status after the team completes the case. Use the same record links for a second example where the attribution is rejected or the opportunity is lost. That exercise shows who corrects the record and where the next person finds the decision.
[Plan the first cycle](/social-commerce-platform/get-started) and [review the data model](/social-commerce-platform/data-model).
Features to start with
Creator attribution
Tie creator and live-drop activity to the partner opportunity and a reviewable order reference.
Partner relationships
Keep partner companies and contacts connected to the opportunities they influence.
Shoppable post pipeline
Follow partner opportunities from first record to the final outcome, with expected value and close date visible.
Roles on the team
- Partner Manager
- Owns partner accounts and opportunity progression through qualification, proposal and close.
- Creator Coordinator
- Records creator attribution and follows up on creator activities linked to partner opportunities.
- Attribution Reviewer
- Makes an independent decision on submitted creator attribution revisions.
- Sales Operations
- Maintains product information, checks receipts and prepares reporting across organizations.
Set up Social Commerce Platform your way.
Start free, then use Proto to change fields, steps and approvals before your team goes live.