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- Social Media Analytics
- Who it's for
- Agency measurement teams
Agency measurement teams
An agency measuring properties for different organizations needs each source and decision attached to the right organization. Social profiles connects a measured property to its owner, organization and channel definition. The same metric label can appear across clients, so the Analytics Lead should establish the definition and version used for each comparison.
How Social Media Analytics is set up for you
Client scope
Put people, channel definitions and properties under the intended organization before facts are recorded.
Reporting grain
Record whether a metric belongs to an observation window, a profile result or a broader comparison.
Source trail
Keep source references, snapshots and evidence documents available to the reviewer.
Independent review
Record the decision against a source revision, with the reason when material is returned.
Open questions
Use assigned follow-up actions to track source corrections through closure.
An agency measuring properties for different organizations needs each source and decision attached to the right organization. Social profiles connects a measured property to its owner, organization and channel definition. The same metric label can appear across clients, so the Analytics Lead should establish the definition and version used for each comparison.
Choose one organization and one profile for the first cycle. Let the profile owner enter the source identity, date and consent context. Have the analyst record a covering snapshot and observations for a defined period. The lead reviews the metric definition before the team compares values. The reviewer then checks the profile revision and records a decision.
Only after that handoff is clear should the agency add another organization. Repeat the same test with similar profile names to confirm that the source, owner and review decision remain unambiguous. When a client asks why a value changed, the team should be able to identify the earlier decision and revision number alongside the later correction.
Features to start with
Roles on the team
- Admin
- Maintains organization scope, user access and operating configuration.
- Analytics Lead
- Owns measurement definitions and release of reviewed profile results.
- Profile Owner
- Owns measured profiles and their source context.
- Data Analyst
- Prepares observations and inspects source coverage and results.
- Independent Reviewer
- Decides whether a profile revision has sufficient support for publication.
Set up Social Media Analytics your way.
Start free, then use Proto to change fields, steps and approvals before your team goes live.