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- Social Media Analytics
- Who it's for
- Multi-channel teams
Multi-channel teams
A multi-channel team needs to know whether two readings are genuinely comparable. Social channels provides named definitions with effective dates, while metric definitions records the grain, expressions and aggregation method. A profile points to its definition and holds the owner accountable for the source record used in each reporting cycle.
How Social Media Analytics is set up for you
Channel definitions
Agree on names, codes and effective dates before assigning properties to them.
Comparable windows
Inspect observation start and end dates alongside snapshot coverage.
Calculation meaning
Compare metric definition versions before placing values in the same discussion.
Exception handling
Review invalid or suppressed results and the reasons attached to them.
Follow-up ownership
Assign source problems to a person and date, then retain the resolution with the property.
A multi-channel team needs to know whether two readings are genuinely comparable. Social channels provides named definitions with effective dates, while metric definitions records the grain, expressions and aggregation method. A profile points to its definition and holds the owner accountable for the source record used in each reporting cycle.
Pick properties in two channel definitions that share an organization. Establish the intended reporting window and a reviewed metric definition for each. Enter observations linked to covering snapshots and inspect their results. A data analyst should be able to explain the numerator, denominator and source row count for each value. An independent reviewer should be able to trace the supporting evidence for each property revision.
If a channel definition changes during the period, use its effective dates to decide which version applies. Keep the earlier decision, revision number and result reference available for comparison. Ask the analyst to show both coverage windows and the versions used in the comparison. This lets the lead explain a changed trend to the team with the source window and definition version in hand. The reviewer can then check whether each property's evidence supports the same interpretation.
Features to start with
Roles on the team
- Analytics Lead
- Owns measurement definitions and release of reviewed profile results.
- Profile Owner
- Owns measured profiles and their source context.
- Data Analyst
- Prepares observations and inspects source coverage and results.
- Independent Reviewer
- Decides whether a profile revision has sufficient support for publication.
- Evidence Coordinator
- Verifies documents and follows assigned corrective work to closure.
Set up Social Media Analytics your way.
Start free, then use Proto to change fields, steps and approvals before your team goes live.