1. Social Media Analytics
  2. Process
  3. Metric analysis
Process · Metric analysis

Metric analysis

Compare approved definitions, observations and persisted results.

Step by step

  1. Define measure Analytics Lead

    The Analytics Lead records the metric grain, expressions, unit, aggregation method and version for the channel.

    • States the calculation and reporting grain
    • Updates Metric definitions, Social channels
  2. Review definition Analytics Lead

    The Analytics Lead examines the draft definition before its status becomes Approved.

    • Marks a reviewed version Approved
    • Updates Metric definitions, People
    ApprovalA person approves before the work moves on.
  3. Select window Data Analyst

    The Data Analyst identifies the profile, observation period and snapshot coverage used in the comparison.

    • Identifies readings and source coverage
    • Updates Metric observations, Source snapshots, Social profiles
  4. Inspect result Data Analyst

    The Data Analyst checks the persisted result value, source row count, status, reason and operation run.

    • Makes value and provenance available for inspection
    • Updates Metric results, Operation runs
  5. Resolve exception Analytics Lead

    The Analytics Lead reviews Suppressed or Invalid results and assigns follow-up work when the source needs correction.

    • Tracks questionable results and corrective work
    • Updates Metric results, Follow up actions
  6. Discuss performance Analytics Lead

    The Analytics Lead compares compatible windows and explains the approved measure behind the trend.

    • Compares results with the same meaning
    • Updates Metric results, Metric definitions
Analytics Lead
, Data Analyst, Independent Reviewer, Evidence Coordinator

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