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- Social Media Analytics
- Process
- Metric analysis
Metric analysis
Compare approved definitions, observations and persisted results.
Step by step
-
Define measure Analytics Lead
The Analytics Lead records the metric grain, expressions, unit, aggregation method and version for the channel.
- States the calculation and reporting grain
- Updates Metric definitions, Social channels
-
Review definition Analytics Lead
The Analytics Lead examines the draft definition before its status becomes Approved.
- Marks a reviewed version Approved
- Updates Metric definitions, People
ApprovalA person approves before the work moves on. -
Select window Data Analyst
The Data Analyst identifies the profile, observation period and snapshot coverage used in the comparison.
- Identifies readings and source coverage
- Updates Metric observations, Source snapshots, Social profiles
-
Inspect result Data Analyst
The Data Analyst checks the persisted result value, source row count, status, reason and operation run.
- Makes value and provenance available for inspection
- Updates Metric results, Operation runs
-
Resolve exception Analytics Lead
The Analytics Lead reviews Suppressed or Invalid results and assigns follow-up work when the source needs correction.
- Tracks questionable results and corrective work
- Updates Metric results, Follow up actions
-
Discuss performance Analytics Lead
The Analytics Lead compares compatible windows and explains the approved measure behind the trend.
- Compares results with the same meaning
- Updates Metric results, Metric definitions
Who does what
Roles and permissions- Analytics Lead
- , Data Analyst, Independent Reviewer, Evidence Coordinator
Set up Social Media Analytics your way.
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