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- Social Media Analytics
- Process
- Observation collection
Observation collection
Trace post facts and metric readings to their source windows.
Step by step
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Identify source Profile Owner
The Profile Owner confirms the measured profile, its channel definition and the source record identity.
- Fixes the property and channel context
- Updates Social profiles, Social channels
-
Record consented facts Data Analyst
The Data Analyst enters dated post performance facts and their source references, counts and consent basis.
- Keeps observed values and source references together
- Updates Post performance facts
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Capture snapshot Data Analyst
The Data Analyst records source system, capture time, coverage window, freshness state and source hash.
- Records capture identity and coverage
- Updates Source snapshots
-
Link observations Data Analyst
The Data Analyst connects each metric reading to the social profile and covering snapshot.
- Connects a reading to source and property
- Updates Metric observations, Source snapshots, Social profiles
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Inspect outcomes Independent Reviewer
The Independent Reviewer examines Pending facts and records whether each reading is Accepted or Rejected for the planned analysis.
- Separates supported facts from questionable ones
- Updates Post performance facts, Evidence documents
-
Record provenance Data Analyst
The Data Analyst uses the workspace refresh on one profile and inspects its operation run and numbered step against the frozen revision.
- Records the refresh action and source revision
- Updates Operation runs, Operation steps
Who does what
Roles and permissions- Profile Owner
- , Data Analyst, Independent Reviewer, Evidence Coordinator
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