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- Social Media Analytics
- Process
- Profile measurement to review
Profile measurement to review
Move a measured property from setup through an independent decision.
Step by step
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Configure profile Profile Owner
The Profile Owner selects the organization, channel definition, source identity and owner. Agree what the property represents before observations arrive.
- Names the property and accountable owner
- Updates Social profiles, Organizations, People, Social channels
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Collect observations Data Analyst
The Data Analyst links post performance facts, a source snapshot and metric observations to the profile. Keep each reading within its coverage window.
- Associates dated readings with source coverage
- Updates Post performance facts, Source snapshots, Metric observations
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Validate source Data Analyst
The Data Analyst checks fact outcomes, consent context, snapshot freshness and supporting evidence. Move the profile to Validated only after the material can be found by someone else.
- Checks support for the current revision
- Updates Evidence documents, Post performance facts, Social profiles
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Review revision Independent Reviewer
The Independent Reviewer reads the exact source revision, evidence and open questions, then records Approved, Returned or Rejected with a reason.
- Records an independent decision
- Updates Review decisions, Social profiles
ApprovalA person approves before the work moves on. -
Analyze performance Data Analyst
The Data Analyst compares observations with approved definitions and persisted results. The Analytics Lead reviews the status and reasons for any exceptional result.
- Inspects values and run provenance
- Updates Metric definitions, Metric results, Operation runs
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Publish results Analytics Lead
The Analytics Lead checks the approved decision and follow-up work before the profile is marked Published.
- Records reviewed publication status
- Updates Social profiles, State history, Follow up actions
Who does what
Roles and permissions- Profile Owner
- , Data Analyst, Independent Reviewer, Analytics Lead, Evidence Coordinator
Set up Social Media Analytics your way.
Start free, then use Proto to change fields, steps and approvals before your team goes live.