Admin
Maintains organization scope, user access and operating configuration.
Can
- Manage Organizations, People, Users, social channels, source mappings
- View social profiles, operation runs, review decisions
- Social Media Analytics
- Roles and permissions
Who can do what in Social Media Analytics
Assign profile ownership, analysis, independent review and corrective work.
How permissions work
Property responsibility
Give the Profile Owner access to the social profiles and post facts they maintain.
Independent decision
Keep the revision reviewer distinct from the person preparing the observation.
Source evidence
Let the Evidence Coordinator verify documents and close assigned work with a resolution.
Administration
Admin maintains organizations, people, channel definitions and user access.
Who can do what
| Role | Profile workspace | Post performance | Source evidence | Metric governance | Revision review | Follow-up management |
|---|---|---|---|---|---|---|
| Admin | Edit | — | Edit | Edit | View | Edit |
| Analytics Lead | Edit | View | View | Approve | View | — |
| Profile Owner | Edit | Edit | View | View | View | View |
| Data Analyst | Edit | Edit | Edit | Edit | Edit | — |
| Independent Reviewer | View | View | Edit | View | Approve | Edit |
| Evidence Coordinator | View | — | Edit | — | Edit | Edit |
Each role in detail
Analytics Lead
Owns measurement definitions and release of reviewed profile results.
Can
- Manage metric definitions, social channels
- View social profiles, metric observations, metric results, operation runs, review decisions
Reviews and approves
- Approve metric definitions
Starts on: Profiles by Status
Profile Owner
Owns measured profiles and their source context.
Can
- Manage social profiles, post performance facts
- View source snapshots, metric observations, review decisions, follow up actions
Starts on: Profiles by Status
Data Analyst
Prepares observations and inspects source coverage and results.
Can
- Manage source snapshots, metric observations, post performance facts, metric results, operation runs, operation steps
- View social profiles, metric definitions, source mappings
Starts on: Profiles by Status
Independent Reviewer
Decides whether a profile revision has sufficient support for publication.
Can
- Manage review decisions, evidence documents
- View social profiles, post performance facts, metric observations, metric results, state history
Reviews and approves
- Approve review decisions
Starts on: Metric Results Review
Evidence Coordinator
Verifies documents and follows assigned corrective work to closure.
Can
- Manage evidence documents, follow up actions
- View social profiles, review decisions, state history
Starts on: Overdue Follow-Ups
Set up Social Media Analytics your way.
Start free, then use Proto to change fields, steps and approvals before your team goes live.