Questions, answered

Click Get started, then use Proto to configure Social Media Management for your business. Start with your main accounts, your approval chain and one campaign, and add inbox routing and competitor research once approvals run smoothly.

The review plan uses Brand, Legal and Executive approval steps. Each assigned Approver records a decision and comments. Marketing Manager checks the required decisions before accepting the post. During setup, rehearse submission and resubmission so an existing chain is reused.

Each account has its own outcome. A failed account keeps its reason and stays visible even when the post published elsewhere.

Routing rules hold account, channel, sentiment and keyword conditions with a priority and a Community Manager pool. During setup, test the first matching rule and keep unmatched New messages visible for manual assignment.

Inbox messages retain receipt, assignment and first-response times, plus a response allowance. Agree how to measure a breach and test it against an actual conversation before relying on the result.

Yes. Images, video, copy snippets and link templates are kept in the content library with tags and expiry dates.

Post Analytics holds dated results for each post and social account, including impressions, reach and engagements. Set up the daily rollup and verify repeated runs against the same post, account and date.

Competitor accounts and captured posts can hold source links, publication and capture times, and observed likes, shares and comments. Connect an authorized source before using the records for live monitoring.

Ordinary manual use has no per-user charge under the platform policy. Imports, integrations, agent execution and other machine work use prepaid credits; implementation is scoped separately. The pricing page lists current rates.