Campaign performance review

From planned campaign to daily post metrics read against its goal.

Step by step

Plan campaign Marketing Manager

Marketing Manager sets the campaign's owner, dates, goal metric and goal value, and links its posts.
- Draft → Planned
- Updates Campaigns, Campaign posts
Run the campaign Marketing Manager

The campaign moves from planned to active, and may be paused, completed or cancelled.
- Planned → Active → Completed
- Updates Campaigns
Collect engagement Marketing Manager

Likes, shares, comments, saves, clicks, views, follows and reactions are recorded against the post and channel target.
- Engagement recorded
- Updates Engagements
Review performance Marketing Manager

Configure the daily rollup for each post, account and date, then verify its impressions, reach and engagements. Marketing Manager reads the result against the campaign goal and captured competitor posts.
- Daily rollup read
- Updates Post analytics, Competitor posts

And how to keep it from happening.

The rollup runs twice and a day's figures double. Each post, account and day keeps one row.
A post outside the campaign's dates is linked to it and inflates the result.
Competitor figures captured at different times are compared as if they were the same day.

Start free, then use Proto to change fields, steps and approvals before your team goes live.