From a draft post to an approved one, through the brand, legal and executive chain.
Content Creator drafts the post with copy, media, link, hashtag group and content tags, drawing on reusable assets from the content library.
Content Creator selects the social accounts the post goes to, with any account-specific copy or media.
Content Creator changes the post from Draft to Submitted. In the configured review handoff, Brand, Legal and Executive steps are added only if the post has no approval rows; test the Brand notification with the assigned recipient.
Each assigned Approver records an Approved, Rejected or Skipped decision with comments and a decision time. Marketing Manager checks required decisions before accepting the parent post.
Content Creator uses the recorded rejection comments to revise the post.
And how to keep it from happening.
Start free, then use Proto to change fields, steps and approvals before your team goes live.