1. Social Media Management
  2. Reports and operational decisions
Reference

Reports for the questions your team asks

Approvals, channel outcomes, response times, mentions, campaign results and post performance.

Overview
Social Media Management · Overview

Social Media Management dashboard

This quarter

Approvals in view
6
Total approval step
2,960
Brand
2
Legal
1

Posts by status

How far records got this quarter

StageReachedStep
Draft47
Submitted1021%
Rejected440%
Approved125%

Posts by status

Sample counts per stage

0
-50Draft
-20Submitted
0Rejected
-40Approved
-10Scheduled
Example screen with sample data

Questions to answer

Channel outcomes

Which accounts publish reliably, and which fail and why?

Response times

How quickly are messages answered, and how many breach their response time?

Post performance

What impressions, reach and engagement does each post earn by account and day?

More reports

Editorial Queue Grouped

Group posts by author and lifecycle state with their scheduled time and current failure context.

Approval Decision Register Grouped

Show each post's ordered approval types, assigned approvers, decision states, comments and decision times.

Channel Delivery Outcomes Grouped

Group target outcomes by post and social account, retaining destination identifiers, recorded publication times and failure reasons.

Campaign Engagement Summary List

Compare campaign windows, stated goals, linked post counts and recorded engagement totals without treating a budget reference as actual spend.

Inbox Response Timing List

Compare message receipt, assignment and first-response times with the recorded response allowance, keeping account and assignee visible.

Mention Triage Summary List

Group captured mentions by channel, sentiment, assigned person and triage state for follow-up.

Post Performance by Account Grouped

Inspect daily impressions, reach, engagements and other recorded metrics for each post and account within the selected dates.

Competitor Observations List

Compare captured public posts using the observed likes, shares and comments while retaining publication and capture times.

Set up Social Media Management your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started