Social Media Management

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  1. Social Media Management
  2. Roles and permissions
Reference

Who can do what in Social Media Management

Responsibilities and decision rights for marketing, content, approval and community teams.

Who can do what

Permissions by role
RoleContent planningApproval and channel deliveryCampaign coordinationCommunity inboxMentions and competitor researchPerformance reporting
Marketing ManagerEditEditEditEditViewEdit
Content CreatorEditEditView——Edit
Community ManagerViewView—EditEditView
ApproverApproveEditView——View
ViewerViewViewView—ViewView
AdminViewEdit—EditEditEdit

Each role in detail

Marketing Manager

Own campaigns, coordinate the post queue and inspect destination outcomes and performance.

Can

  • Manage Campaigns, campaign posts, Posts, post channel targets, content tags, routing rules, routing rule keywords, routing rule pool members
  • View Approvals, content library, content library tags, Hashtags, hashtag items, inbox messages, Mentions, message replies, Engagements, post analytics, competitor accounts, competitor posts

Starts on: Posts Awaiting Review

Content Creator

Prepare post copy and reusable assets, select hashtag groups and submit content for review.

Can

  • Manage Posts, post channel targets, post content tags, content library, content library tags, Hashtags, hashtag items
  • View Campaigns, campaign posts, content tags, Approvals, post analytics

Starts on: Posts Awaiting Review

Community Manager

Work assigned conversations, triage mentions and retain replies and internal notes.

Can

  • Manage inbox messages, Mentions, message replies
  • View Posts, post channel targets, routing rules, routing rule keywords, routing rule pool members, post analytics

Starts on: Open Inbox

Approver

Decide assigned approval steps and record the reason for the post decision.

Can

  • Manage Approvals
  • View Posts, post channel targets, Campaigns, campaign posts, content library, content tags, post content tags

Reviews and approves

  • Approve Posts

Starts on: Posts Awaiting Review

Viewer

Read authorized content, campaign and performance records without changing operating outcomes.

Can

  • View Posts, post channel targets, Approvals, Campaigns, campaign posts, content library, content tags, post analytics, Engagements, competitor accounts, competitor posts, Mentions

Starts on: Channel Target Outcomes

Admin

Maintain application users, protected channel connections and the competitor source directory.

Can

  • Manage Users, Users2, social accounts, competitor accounts, competitor posts
  • View routing rules, routing rule keywords, routing rule pool members, Posts, post channel targets

Set up Social Media Management your way.

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