1. Technology CRM
  2. Process
  3. Reviewed win or loss
Process · Reviewed win or loss

Reviewed win or loss

Close the exact opportunity revision from verified customer evidence and preserve the earlier commercial history.

Step by step

  1. Gather the outcome evidence Relationship Owner

    Relationship Owner collects verified customer acceptance or loss evidence and attaches the relevant files. Confirm that the activity history explains the response and that the closing request refers to the current opportunity revision.

    • Establish the customer's verifiable response
    • Updates Record attachments, Relationship activities, Opportunities
  2. Request independent review Relationship Owner

    Relationship Owner submits the proposed closing action. Keep the expected value and existing activity evidence intact while Sales Manager checks whether the customer outcome supports the requested state.

    • Present the current revision for closure
    • Updates Opportunities, Operation receipts
  3. Confirm the outcome Sales Manager

    Sales Manager independently verifies the exact revision and approves the eligible closing action. Won records the winning date; Lost records the loss reason. A trial result or probability estimate alone does not establish customer acceptance.

    • Record Won with won at or Lost with loss reason
    • Updates Opportunities, Review decisions, Operation receipts
    ApprovalA person approves before the work moves on.
  4. Inspect the closed record Auditor

    Auditor follows the closing evidence and decision back to the opportunity. Relationship Owner uses the correction path if executed scope later needs adjustment; ordinary activity actions are refused on closed opportunities.

    • Confirm preserved commercial and activity evidence
    • Updates Opportunities, Review decisions, Relationship activities, Operation receipts

Where it usually breaks

And how to keep it from happening.

  • A favorable evaluation is treated as an accepted purchase. Obtain the customer outcome evidence required for closing.
  • A close request refers to an earlier revision. Review the actual content being closed before proceeding.
  • Closing replaces the expected value with a different figure. Preserve the prior estimate so the result remains explainable.
Relationship Owner
, Sales Manager, Auditor.

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