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  1. CRM + E-commerce for D2C
  2. Implementation
Reference

How a CRM + E-commerce for D2C rollout works

Pilot one customer journey before expanding sales and retention work.

  1. Define ownership

    Choose organization scope, account stewards, sales owners, product stewardship and an independent retention reviewer.

  2. Prepare records

    Bring in accounts, contacts, products and team members, then check references and active status.

  3. Run a sales case

    Open an opportunity, add interest lines, qualify it, submit a proposal and record an outcome.

  4. Run retention

    Schedule a dated follow-up, submit it for review and record the decision and completed outreach.

  5. Inspect evidence

    Check activities, decisions, attachments and operation receipts against the source case.

What the customer provides

Bring a representative account and contact, a short product list, an owned opportunity, the intended status conventions and the people who will prepare and review retention work. If an external order reference is used, provide a real example from the order system. Decide which organization owns each imported record.

Changing it afterwards

Review a changed close date or product price against the opportunity history before editing current work. Retain review decisions against their source revision and explain a returned item before resubmission. Add new users only after checking the role and organization boundary. Use roles and the data model during expansion.

Set up CRM + E-commerce for D2C your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started

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