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  1. CRM + E-commerce for D2C
  2. Features
  3. Product interests
Feature · Product interests

Product interests

Keep priced product interest connected to the opportunity with clear pricing context.

OverviewActive product catalog
CRM + E-commerce for D2C · Product interests

Active product catalog

Products

New
NameSKUCategoryList price USDOrganization
Product 516SKU-924Core Product890ORG-9341
Product 424SKU-986Device630ORG-4289
Product 349SKU-749Service400ORG-6480
Product 692SKU-762Support & Maintenance720ORG-3604
Product 743SKU-932Training860ORG-4549
6 of 6 records
Product 516Products · PRD-70848
Core Product
SKUSKU-924
List price USD890
OrganizationORG-9341
Example screen with sample data

What you can do

The work in this module

The Product Steward maintains the product name, SKU, category and list price. A Sales Owner then records the item the buyer is considering on an opportunity line, with quantity, unit price, discount and interest type. The line can point to a product but keeps its own item name and price, so the conversation has a useful commercial snapshot. Several lines can sit under one opportunity.

Products provide a reusable SKU and list price, while an opportunity line preserves the item name, quantity and unit price discussed with a buyer. The Product Steward maintains the product reference; the Sales Owner chooses what to put on the sales case. Interest type distinguishes subscription, hardware, training and the other supported types.

How the work is organized

  • Ownership. The named owner keeps the next action current and is responsible for resolving stale work.
  • Context. Related records keep the customer, opportunity and organization together so the team can inspect the case before acting.
  • Evidence. A date, outcome, decision or receipt helps a colleague understand what actually happened.

What to agree during setup

Agree who owns product names and prices, and when an opportunity line should refer to a product. Choose a convention for discounts and clarify whether freight is a separate interest line. Align the product category and interest type vocabularies for reporting, while retaining their distinct meanings.

Pilot a device plus training conversation with a Product Steward and Sales Owner. Check the product SKU against each linked line, then compare the line price with the current list price. Agree whether a price difference is an intentional offer before the manager reviews expected opportunity value.

Check the handoff on an actual case

A buyer asks about two devices and training. The Sales Owner adds separate lines for the devices and training, checks quantities and records the quoted unit price. The manager reads those lines next to the expected opportunity value before the proposal moves forward. If an item is missing from the product list, the Product Steward reviews the SKU and category before it is reused in another conversation.

Before handoff, read each line with its item name, quantity, unit price and discount. A later Sales Owner should understand what was discussed even if the product list price changes. The opportunity still needs its own next step; interest lines do not themselves record a sale.

What your team sees

  • Active product catalog — Check active products, SK us, categories and list prices before adding a line.
  • Priced product interests — Review priced subscription, hardware and training interests beside their opportunities.

Follow the work through

See opportunity progress, customer follow-up and the data model for the linked records.

What it keeps track of

Data model
Products
An item the company sells, used to keep pricing and catalog details consistent across deals.
Opportunity lines
One product or item quoted on a deal, used to track what's being sold, at what price, and in what amount.
Opportunities
A potential sale being pursued, used to track its progress, value, and likelihood of closing.

Who uses it

Permissions
Product Steward
, Sales Owner and Sales Manager use this module to prepare, decide and check the next handoff.
Admin
Maintains access and organization settings.

Set up CRM + E-commerce for D2C your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started