1. Real Estate CRM
  2. Features
  3. Proposal and Outcome Review
Feature · Proposal and Outcome Review

Proposal and Outcome Review

Review the current proposal and verify the evidence behind a Won or Lost customer outcome.

OverviewActivity Due Dates
Real Estate CRM · Proposal and Outcome Review

Activity Due Dates

Relationship activities

New
ParentLine numberActivity typeDue atCompleted atOutcome
OPP-96678440Call07 Oct08 OctOTC-268
OPP-45472390Meeting06 Oct10 OctOTC-901
OPP-45284780Email07 Oct08 OctOTC-349
OPP-98738660Task12 Oct15 OctOTC-468
OPP-72899250Call05 Oct10 OctOTC-229
6 of 6 records
OTC-268Relationship activities · RA-50210
Call
ParentOPP-96678
Line number440
Due at07 Oct
Completed at08 Oct
Revision370
Example screen with sample data

What you can do

Decide the version the customer actually considered

Relationship Owner submits the proposal scope and next activity for the current opportunity. The guarded submission locks the revision and records an independent decision before advancing the commercial stage. Sales Manager should be able to identify the offer being reviewed and the evidence supporting it without reconstructing the conversation from an earlier draft.

A proposal does not by itself mean negotiation has started. Record Negotiation only when that event actually occurs. The distinction helps the team understand why an opportunity moved and what follow-up remains, while preserving the proposal evidence and its review decision.

Closing the customer outcome requires verified acceptance or loss evidence. Relationship Owner submits it, and an eligible independent Sales Manager verifies the exact revision. Won records the won date; Lost records the loss reason. The prior expected value and activity evidence remain available for later review rather than being rewritten to make the closed result look different.

How the work is organized

  • Proposal preparation. Relationship Owner supplies the scope and next activity. The action checks the current revision so an older request cannot advance a changed opportunity.
  • Independent decision. Sales Manager decides eligible proposal and outcome evidence through guarded actions. Read access to the underlying decision records is separate from the authority to invoke those actions.
  • Retained history. Review reasons and operation receipts remain linked to the opportunity. The closed outcome preserves the earlier expected value and the activities used to reach the decision.

What to agree during setup

Agree what constitutes a reviewable proposal scope and where the supporting document is attached. Name the independent Sales Manager for the pilot and rehearse a returned or rejected decision. The preparer needs a clear explanation of what must change before asking for another review.

Define the customer evidence used for a Won or Lost outcome. Choose the source of acceptance documents and decide how the loss reason is recorded. Keep the CRM outcome separate from external transaction-completion steps, which belong to the services and procedures the brokerage connects during setup.

Check the handoff on an actual case

Use the buyer’s reviewed property visit as context for a proposal. Relationship Owner records the proposed scope and next contact. Sales Manager reviews the exact revision, and the accepted proposal moves into the appropriate commercial stage with a receipt.

Then record a real negotiation event before using Negotiation. Submit verified customer acceptance and have a distinct Sales Manager review the current revision. Inspect the Won date, prior expected value and retained activity trail. In a separate case, record a Lost outcome with a concrete reason and confirm that its evidence remains available.

Try a stale revision and the preparer’s identity as reviewer. Both must be refused. Repeat a successful outcome request and verify that the original result is recovered without another commercial effect or a rewrite of the evidence.

What your team sees

  • Proposal Pipeline — Proposals and actual negotiations with owner, expected value and close-date context.
  • Recorded Outcomes — Won and Lost opportunities with their recorded date or loss reason.
  • Review History — Independent decisions and reasons connected to the opportunity.

Follow the work through

Follow proposal and outcome review and correct authorized scope when executed work needs a change.

What it keeps track of

Data model
Opportunities
Property sales opportunities in the pipeline
Relationship activities
Calls, meetings, emails and tasks logged against opportunities
Review decisions
Independent review decisions recorded against submitted revisions
Record attachments
Evidence files attached to opportunities
Operation receipts
Idempotent receipts for every guarded operation
Team members
Brokerage staff and their role scope

Who uses it

Permissions
Relationship Owner
Submits proposal and outcome evidence.
Sales Manager
Independently decides eligible revisions.
Auditor
Reads the retained commercial history without changing it.

Set up Real Estate CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started