1. Logistics CRM
  2. Features
  3. Relationship Activity
Feature · Relationship Activity

Relationship Activity

Record the calls, meetings, emails and tasks that explain a shipper opportunity.

OverviewDue Relationship Tasks
Logistics CRM · Relationship Activity

Due Relationship Tasks

Relationship activities

New
ParentActivity typeDue atCompleted atOutcomeRevision
OPP-25310Task14 OctOTC-271480
OPP-75949Task07 OctOTC-662530
OPP-88598Task11 OctOTC-720690
OPP-19140Task11 OctOTC-435500
OPP-58500Task13 OctOTC-100920
6 of 6 records
OTC-271Relationship activities · RA-44398
Task
ParentOPP-25310
Due at14 Oct
Revision480
Example screen with sample data

What you can do

Make the next conversation visible

A Relationship Activity is a line in the history of one opportunity. Its type may be Call, Meeting, Email or Task. A due date can put follow-up on the team’s list; a completed date and outcome describe what happened. The line number keeps entries in order, while the revision ties activity evidence to the opportunity state under discussion. This record gives owners a way to explain why an opportunity is qualified or ready for a customer outcome.

The Relationship Owner should capture the outcome of a completed contact in plain language. A meeting that only has a date does not tell a reviewer whether the shipper accepted the proposal, asked for a change or ended the discussion. For a task, the due date and completion date show whether follow-up has happened. Sales Managers can read these entries when assessing a proposed stage change, and Auditors can trace the basis for an eventual result.

How the work is organized

  • Type and timing. The activity type identifies the channel; due and completed dates separate planned follow-up from finished contact.
  • Opportunity link. Every line belongs to its parent opportunity, keeping the relationship history available during review.
  • Recorded outcome. The outcome states the result of a call, meeting, email or task in words the next owner can use.

Suppose a shipper discusses regular weekly loads and asks for a revised lane basis. The owner logs the call with that outcome and sets the next task due before the quote validity date. When the manager opens the lane review, the activity explains why the origin, destination or load estimate changed. The manager does not need to infer the request from a new value alone.

What to agree during setup

Agree when a relationship contact should become a new activity line and how quickly owners should record its outcome. Set the rule for tasks that have a due date but no completed date. Decide what evidence counts for qualification, proposal submission and a Won or Lost result. The entry should be specific enough for an independent reviewer to understand the customer event without relying on the owner being present.

Keep sensitive files in the attachment record with the appropriate visibility value. A relationship activity can refer to what happened, while the attached file holds the supporting document. Agree who may use Shared visibility and when Internal is appropriate for a review note.

Check the handoff on an actual case

Use an open opportunity and log a Call with an outcome about a shipper requirement. Add a Task due before the expected close date. Complete the task and record the result. Ask a Sales Manager to review the opportunity and identify the latest contact and next action. Then check the due task view for unfinished work whose due date has arrived. If a customer outcome is being reviewed, the manager should be able to point to the activity that supports acceptance or loss.

What your team sees

  • Due Relationship Tasks — Follow-up with a due date and its completion and outcome fields.
  • My Opportunities — The assigned parent pursuits whose activity history an owner maintains.

Follow the work through

What it keeps track of

Data model
Relationship activities
Activity history lines attached to an opportunity.
Opportunities
Core pipeline record for a shipper relationship and its expected value.
Team members
Membership records linking a platform user to an organization and role.
Record attachments
Evidence files attached to an opportunity with visibility scope.

Who uses it

Permissions
Relationship Owner
Records the contacts and tasks.
Sales Manager
Reviews them when making a decision.
Auditor
Reads the sequence after the fact.

Set up Logistics CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started