1. Social Commerce Platform
  2. Features
  3. Creator attribution
Feature · Creator attribution

Creator attribution

Tie creator and live-drop activity to the partner opportunity and a reviewable order reference.

OverviewCreator attribution drafts
Social Commerce Platform · Creator attribution

Creator attribution drafts

Submission waits for the creator coordinator

New
CreatorAttribution atAttributed ordersOrder referenceParent opportunityOwner
CRT-40327 Oct560OR-707OPP-67964
CRT-14206 Oct260OR-456OPP-18306
CRT-71823 Oct80OR-123OPP-21317
CRT-16926 Oct460OR-729OPP-31706
CRT-16105 Oct160OR-238OPP-77430
6 of 6 records
CRT-403Creator attributions · CA-54320
Attribution at27 Oct
Attributed orders560
Order referenceOR-707
Parent opportunityOPP-67964
Example screen with sample data

What you can do

Record the creator contribution against the deal

A creator attribution stores the creator name, attribution date, attributed order quantity and order reference. Each attribution belongs to a parent opportunity and organization. An account can be linked when the attribution concerns a particular partner. The owner is a team member who can answer questions about the record. The record also has a revision and a review status, so a correction can be distinguished from the first submission.

Creator Coordinator drafts the attribution after the drop and checks the order reference and attributed quantity. The coordinator marks it Submitted for a separate decision. Attribution Reviewer records a decision with a reason and a source revision. Attachments can link to the attribution for supporting evidence. The record has Draft, Submitted, Approved, Rejected and Completed statuses. The team should reserve Completed for its agreed completion point and confirm that the recorded decision matches the displayed status.

How the work is organized

  • Named owner. Creator Coordinator prepares the record. Attribution Reviewer makes the independent decision. Partner Manager follows its effect on the opportunity.
  • Linked record. Keep the work tied to its parent opportunity and organization so a later reviewer can follow the case.
  • Review trail. Match the decision to the submitted revision and keep its reason beside the supporting attachment.

What to agree during setup

Agree the meaning of attributed orders, which source supplies the order reference and who resolves a disputed count. Ask the coordinator to keep the same parent opportunity when the count is corrected, so the commercial owner can compare both revisions. Decide who updates the attribution status after the reviewer has recorded a decision. Decide what evidence belongs in a record attachment and when the coordinator should submit a revision. Set a policy for a rejected attribution, including whether a corrected revision is submitted under the same parent opportunity.

Check the handoff on an actual case

For a live drop, a coordinator records the creator, post date, order reference and attributed orders against the partner opportunity. A supporting receipt link is attached. The reviewer compares that revision with the evidence and records Approve or Reject with a reason. If the count changes, the coordinator updates the attribution revision and asks for a new decision. The team can still see the original opportunity and the review history together. Before marking the attribution Completed, the coordinator checks that its final status and latest decision refer to the same revision.

What your team sees

  • Creator attribution drafts — Creator records awaiting submission after a drop.
  • Reviewed attributions — Approved, rejected and completed records with their decision date.

Follow the work through

What it keeps track of

Data model
Creator attributions
Creator and live-drop attribution records: creator, post date, quantity, reference number and review lifecycle.
Opportunities
A potential sale being worked, used to track its value, stage, and expected close date.
Accounts
A partner company the team sells to, tracking how much business it could bring in.
Team members
A staff member who works deals and accounts, used to see who's active and their role.
Record attachments
A file or link attached to a deal, used to keep supporting documents in one place.
Review decisions
A yes-or-no call made on a deal change, used to keep approvals accountable.

Who uses it

Permissions
Creator Coordinator
Prepares the record.
Attribution Reviewer
Makes the independent decision.
Partner Manager
Follows its effect on the opportunity.

Set up Social Commerce Platform your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started