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  3. Shoppable post pipeline
Feature · Shoppable post pipeline

Shoppable post pipeline

Follow partner opportunities from first record to the final outcome, with expected value and close date visible.

OverviewProposals in progress
Social Commerce Platform · Shoppable post pipeline

Proposals in progress

Negotiation waits for the partner manager

New
Record numberSubjectExpected value USDExpected close dateCounterpartyOwner
OPP-30531Proposal opp-44981018 OctACC-130
OPP-43533Proposal opp-77016016 OctACC-150
OPP-31461Proposal opp-72616020 OctACC-130
OPP-51405Proposal opp-80915006 OctACC-110
OPP-72572Proposal opp-39484026 OctACC-110
6 of 6 records
Proposal opp-449Opportunities · OPP-30531
Expected value USD810
Expected close date18 Oct
CounterpartyACC-130
Example screen with sample data

What you can do

Keep each drop attached to an owned opportunity

Shoppable Post Command groups the live opportunity pipeline by stage and shows open post value by stage. Partner Manager uses the expected close date and next step to decide which account needs a conversation. Creator Coordinator uses the overdue follow-up queue to find creator work that has slipped. An opportunity carries the partner account, an optional primary contact, its owner and the expected value. Those links let the team discuss one drop without copying the same deal into separate trackers.

Partner Manager qualifies the opportunity before a proposal is submitted. The qualification workflow logs an activity, changes the stage to Qualified and writes an operation receipt. Proposal submission records an email activity, changes the stage to Proposal and writes another receipt. Negotiation remains a stage the team can use for active partner discussion. Close Outcome records Won or Lost from the supplied outcome and reason, with a further receipt.

How the work is organized

  • Named owner. Partner Manager owns the opportunity and close decision. Creator Coordinator follows the related creator work. Sales Operations checks exceptions in the receipt trail.
  • Partner record. Keep the counterparty account, optional primary contact and owner on the opportunity.
  • Stage evidence. Compare qualification and proposal activities with their receipts before treating a stage change as complete.

What to agree during setup

Agree when a post or drop becomes a new opportunity, who owns it, and how expected value is estimated. Keep the creator follow-up activity linked to the same opportunity, with a due date that can put it in the command page queue. Choose the partner account and primary contact before the first qualification. Decide how the team uses the next step and expected close date, especially when a creator follow-up has a separate due date. Confirm who may submit a proposal and who may close a deal.

Check the handoff on an actual case

A partner asks for a creator-led product drop next month. The Partner Manager opens a New opportunity, connects the partner account, names the owner and sets a close date. A call confirms interest; the manager qualifies the opportunity. The proposal email is logged and the stage becomes Proposal. Creator Coordinator can follow the related drop work in the command page and create a dated activity. At close, the manager records Won or Lost and checks the corresponding receipt.

What your team sees

  • Shoppable post pipeline — Open opportunities grouped by status with expected value and partner owner.
  • Overdue follow-up — Open creator and partner activities whose due date has passed.

Follow the work through

What it keeps track of

Data model
Opportunities
A potential sale being worked, used to track its value, stage, and expected close date.
Accounts
A partner company the team sells to, tracking how much business it could bring in.
Contacts
Someone at a partner account that the team calls, emails, or checks in with regularly.
Team members
A staff member who works deals and accounts, used to see who's active and their role.
Relationship activities
A call, meeting, or task tied to a deal, used to track what's been done and what's next.
Operation receipts
Proof that a specific action happened, used to confirm work was actually completed.

Who uses it

Permissions
Partner Manager
Owns the opportunity and close decision.
Creator Coordinator
Follows the related creator work.
Sales Operations
Checks exceptions in the receipt trail.

Set up Social Commerce Platform your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started