1. Social Media Analytics
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  3. Post performance
Feature · Post performance

Post performance

Review consented session and conversion facts.

OverviewPost Facts Review
Social Media Analytics · Post performance

Post Facts Review

Post performance facts

New
SequenceDescriptionObserved onOutcomeSession countConversion count
60Pending ppf-65323 OctPending3218
90Accepted ppf-66925 OctAccepted2034
50Rejected ppf-59207 OctPending3416
80Pending ppf-96812 OctAccepted825
70Accepted ppf-78821 OctPending2929
6 of 6 records
Pending ppf-653Post performance facts · PPF-59972
Pending
Sequence60
Observed on23 Oct
Session count32
Conversion count18
ParentSP-81469
Example screen with sample data

What you can do

Keep the observation tied to its profile

A post performance facts row holds an observed date, source reference, outcome and the counts used in performance review. The Data Analyst can inspect sessions, conversions, followers, engagement goals and channel exposure against the profile it belongs to. Consent basis travels with the fact, so the team can discuss whether a reading belongs in a particular analysis before using it.

The fact outcome is a review aid. Pending marks work awaiting a decision; Accepted and Rejected distinguish usable observations from those excluded after inspection. These values do not substitute for the profile’s lifecycle status or the independent revision decision. A profile can contain several facts with different outcomes while the owner resolves an issue.

How the work is organized

  • Source identity. The source reference and observed date help the analyst locate the original reading.
  • Measured values. Session and conversion counts sit with follower and engagement values for the same fact.
  • Review outcome. Pending, Accepted and Rejected separate fact review from profile publication.

What to agree during setup

Choose the reporting grain before entering facts. A team might treat each row as one daily observation or one source event; using both conventions in the same channel makes comparison hard. Agree how the consent basis is recorded and who checks it before an outcome becomes Accepted. Define the source reference format so a rejected observation can still be traced without putting unsupported data back into a result.

The owner and analyst should also agree how corrections are handled. If a reading changes after review, record the correction as a separate fact and keep the earlier source reference with the original decision. Decide whether an incomplete count stays Pending while the source system is checked, or becomes Rejected with a reason held in the related review evidence.

Check the handoff on an actual case

Use one social profile with two post facts on different observed dates. Give each a source reference and consent basis. Let the analyst compare the session and conversion counts with a source snapshot covering those dates. Leave a questionable fact Pending while the reviewer checks the supporting material; mark the supported one Accepted. The profile owner can then see why a summary of the property should rely on one observation and wait on the other.

Ask the reviewer to locate both facts from the parent profile. Have them explain which source was checked, which outcome applies and whether the profile revision can proceed. That rehearsal exposes confusing source identifiers and mixed reporting grains early.

What your team sees

  • Post Facts Review — Compare observed values and outcomes for each linked profile.
  • Pending Post Facts — Focus the analyst and reviewer on source readings awaiting inspection.

Follow the work through

Use observation collection to organize source facts and revision review for the decision on the profile revision.

What it keeps track of

Data model
Post performance facts
Consented observation-level session and conversion event facts.
Social profiles
Measured web properties with lifecycle status and observed outcome fields.
Source snapshots
Sourced snapshot captures with coverage window and freshness status.
Metric observations
Observation-level metric readings tied to a snapshot and source.

Who uses it

Permissions
Data Analyst
, Profile Owner, Independent Reviewer

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