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  3. Source evidence
Feature · Source evidence

Source evidence

Connect snapshots, observations and verified documents.

OverviewSnapshot Freshness
Social Media Analytics · Source evidence

Snapshot Freshness

Source snapshots

New
NameCaptured atSource systemCoverage startCoverage endFreshness status
Snapshot 25606 OctSS-97909 Oct11 OctFresh
Snapshot 27623 OctSS-38630 Oct08 NovStale
Snapshot 72517 OctSS-56825 Oct28 OctFailed
Snapshot 69318 OctSS-77721 Oct29 OctFresh
Snapshot 58323 OctSS-25431 Oct02 NovStale
6 of 6 records
Snapshot 256Source snapshots · SS-95916
Fresh
Captured at06 Oct
Source systemSS-979
Coverage start09 Oct
Coverage end11 Oct
Example screen with sample data

What you can do

Explain where a reading came from

Source snapshots record the capture time, source system, coverage dates, record count and freshness state of a measured input. Metric observations connect a metric name and reporting window to both a snapshot and social profile. These links let the Data Analyst answer a practical question: which captured source supports this value for this property and period?

Evidence documents add attachments, external references and verification state for material that needs a person to inspect. The Evidence Coordinator can identify who verified a document and when the underlying document was dated. This is useful when a snapshot is stale, a mapping changes or the reviewer asks for a source receipt before deciding on a profile revision.

How the work is organized

  • Capture. A snapshot states its source system, coverage window and freshness state.
  • Observation. A metric reading points to the profile and snapshot used for its window.
  • Verification. An evidence document keeps a reference, attachment and verifier together.

What to agree during setup

List the source systems that will provide observations and decide how each capture’s coverage window is defined. Agree what Fresh, Stale and Failed mean operationally. The recorded freshness state is a queue signal for people; it should be reviewed with the actual coverage dates and the period the analyst intends to report.

Set a convention for source hashes and external references. They help the team compare captures and locate original files after a later correction. Decide which documents need verification and which person may verify them. The reviewer should be able to distinguish an uploaded document from a checked one when considering a revision.

Check the handoff on an actual case

Capture a source snapshot for a reporting window and attach an observation to it and to a social profile. Enter the metric name, numerator, denominator and value. Then attach a document with an external reference and ask a different person to verify it. Open the observation and trace both links without searching through unrelated properties.

Now mark a second snapshot Stale with a later capture time but a coverage window that misses the reporting period. The analyst should choose the source that actually covers the period and explain the choice to the reviewer. A date alone is not enough; coverage and provenance make the result credible.

What your team sees

  • Snapshot Freshness — Review capture sources, coverage windows and freshness states together.
  • Observation Windows — Inspect dated metric values with their profile and snapshot links.

Follow the work through

The observation collection process prepares source material. Revision review uses that evidence for an independent decision.

What it keeps track of

Data model
Source snapshots
Sourced snapshot captures with coverage window and freshness status.
Metric observations
Observation-level metric readings tied to a snapshot and source.
Evidence documents
Supporting source evidence documents and verification state.
Social profiles
Measured web properties with lifecycle status and observed outcome fields.
People
Analysts, owners and reviewers belonging to an organization.
Source mappings
Reviewed field mappings between source and target definitions.

Who uses it

Permissions
Data Analyst
, Evidence Coordinator, Independent Reviewer, Analytics Lead

Set up Social Media Analytics your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started