Cart and customer activity

A shopper starts a storefront session and adds a priced variant to a cart. The cart records its catalog, currency, status and last activity. Its items preserve quantities and unit prices for the current shopping decision. Use the cart token to identify the current cart and check its catalog before inspecting items. Each item points to a variant and carries the quantity and unit price chosen at that time. A store session can supply the source of the visit; an abandoned-cart record holds the recovery stage and any linked recovered order.

• Current cart. Read the cart status and last activity before interpreting a shopper’s item list.
• Selected items. Compare each cart item’s variant, quantity, and stored unit price with the intended purchase.
• Follow-up link. Use the abandoned cart’s cart and recovered-order references to trace any later purchase.

Marketing staff agree which recovery stage deserves attention and how to treat a recovered or unsubscribed cart. Customer identity and contact preferences should be checked before any follow-up is prepared. Decide when staff treat a cart as Abandoned and who reviews its recovery stage. Agree how the Marketing Manager handles a shopper who has not accepted marketing. Test an anonymous cart and a cart linked to a customer, then check the catalog, currency, and variant on both. Use the recovered-order reference before counting a later purchase as a recovery.

A shopper leaves after adding an item but before placing an order. The marketing manager looks at the abandoned cart stage, subtotal, item count and abandoned time, then checks the linked customer record. If the shopper later purchases, the recovered order link gives the team a way to connect the follow-up to the resulting sale. Ask the next role to find the same case from its linked record and explain the current decision. Keep the order number or catalog code visible in the handoff so a change is applied to the intended transaction.

Repeat the check with a second case whose status or linked record differs. Have the responsible role explain the correction and confirm that the next person can see the result in the same records.

• Cart activity — Carts in Active or Checkout status with their last activity and customer link.
• Abandoned cart follow-up — Abandoned carts grouped by recovery stage and time.

See the storefront order cycle and implementation for a pilot that connects this work to the rest of the order.