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Feature · Products

Products

Maintain the product list and the item lines attached to opportunities.

OverviewProduct Catalog
Pharma Reps CRM · Products

Product Catalog

Products

New
NameSKUCategoryList price USDOrganization
Product 213SKU-567Core Product720ORG-7447
Product 690SKU-237Device900ORG-9788
Product 172SKU-901Service720ORG-8753
Product 832SKU-532Support & Maintenance960ORG-6407
Product 398SKU-529Training20ORG-7422
6 of 6 records
Product 213Products · PRD-67462
Core Product
SKUSKU-567
List price USD720
OrganizationORG-7447
Example screen with sample data

What you can do

Keep the item in the deal

Products give the team a named item and SKU to use during a commercial discussion. Each product belongs to an organization and carries a list price in dollars, an active flag and an optional description. A category distinguishes Core Product, Device, Service, Support & Maintenance, Training and Freight. A representative can link a product to an opportunity line, while still recording the item name, quantity and unit price on the line itself.

How the work is organized

  • Product identity. Product Coordinator maintains a recognizable name and SKU for each active item.
  • Opportunity detail. Pharma Representative records a line for the item under the right opportunity, with quantity and unit price.
  • Review. Sales Manager inspects the line with expected deal value before discussing stage or close timing.

What to agree during setup

Agree what belongs in the product list and how the team distinguishes a product from a service. Set a rule for retiring an item with the active flag rather than reusing its SKU for a different item. Decide who sets list price and who may enter a different unit price on a specific opportunity line. The line has an optional discount percent, so the team should define when that number is entered and how it relates to the unit price. These records describe the deal; a manager should review the actual values before using them in a pipeline decision.

Opportunity lines also carry an interest type with the available labels Subscription, Implementation, Support & Maintenance, Hardware, Training and Freight. A representative should choose a label only when it describes the line. The item name remains required even if the optional product link is set, which helps another person understand the discussion when reviewing the opportunity.

Check the handoff on an actual case

A representative discusses an active item with a clinic. Product Coordinator has already recorded the item with its SKU and list price. The representative opens the clinic opportunity, adds a line with the item name, quantity and unit price, and links it to the product. The manager compares the line to the opportunity’s expected value and asks whether the quantity is still current before reviewing the close date. If a second item is discussed, it gets another line with its own line number and price.

For rehearsal, prepare one opportunity with two lines and another with an item name but no product link. Confirm that both are readable from their parent opportunity, that each linked product and opportunity belong to the intended organization and that staff understand which value is the product’s list price and which is the opportunity’s offered unit price. Keep the discussion connected to the opportunity rather than treating a product record as a sales outcome.

What your team sees

  • Product Catalog — Active items with SKU, category and list price for the product discussion.
  • Opportunity Board — Stage context for the product discussion during pipeline review.
  • Proposals and Negotiations — Later-stage deals where the manager checks value and item detail.

Follow the work through

See account and opportunity work for where lines enter the deal, and qualification and follow-up for the next activity.

What it keeps track of

Data model
Products
A drug or item the team sells or promotes, used to track pricing and availability for deals.
Opportunity lines
A single product or item within a deal, used to track quantities, pricing, and discounts offered.
Opportunities
A potential deal with an account, used to track its value, stage, and expected close date.
Organizations
A company or business unit running the CRM, used to separate data and settings by organization.
Accounts
A clinic, hospital, or practice reps sell to, used to track potential, status, and territory coverage.

Who uses it

Permissions
Product Coordinator
Maintains product records.
Pharma Representative
Adds opportunity lines.
Sales Manager
Reviews the commercial discussion.

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