1. Real Estate CRM
  2. Features
  3. Accounts and Ownership
Feature · Accounts and Ownership

Accounts and Ownership

Connect an eligible buyer or seller account to the brokerage staff responsible for the opportunity.

OverviewActive Accounts
Real Estate CRM · Accounts and Ownership

Active Accounts

Accounts

New
NameCodeContact nameAddressEligibility noteOrganization
Account 536CDE-866Contact 643T-1EN-482ORG-1335
Account 501CDE-985Contact 850U-23EN-714ORG-1231
Account 756CDE-690Contact 447W-10EN-552ORG-2615
Account 505CDE-223Contact 561L-7EN-938ORG-9856
Account 244CDE-165Contact 229M-13EN-990ORG-7349
6 of 6 records
Account 536Accounts · ACC-64262
CodeCDE-866
Contact nameContact 643
AddressT-1
Eligibility noteEN-482
OrganizationORG-1335
Example screen with sample data

What you can do

Give each property conversation an accountable owner

A property opportunity starts with the party the brokerage serves. App Administrator maintains the buyer and seller accounts, including the contact name, address and eligibility note. Relationship Owner selects the appropriate account when preparing an opportunity so later calls, visits and proposal evidence belong to the correct commercial relationship.

Account codes help distinguish parties with similar names. The organization link establishes the brokerage context, while active membership identifies the staff who work within it. A familiar contact name is insufficient when the same workspace contains separate brokerage organizations.

The opportunity carries its assigned owner as a reference to a team member. That person follows the relationship through qualification and the customer’s eventual decision. Admin maintains platform account access; App Administrator maintains the membership and account records used by the operating team. Neither setup responsibility supplies the independent commercial approval required from Sales Manager.

How the work is organized

  • Party eligibility. App Administrator keeps the account active state and eligibility note current. Relationship Owner checks the intended buyer or seller before attaching a new opportunity to the account.
  • Assigned responsibility. The opportunity’s owner is a real team member with an authenticated platform identity. My Opportunities uses that relationship to show the signed-in person’s assigned work.
  • Organization context. Account, opportunity and membership records retain their brokerage organization. Evidence and review actions must remain within the same authorized operating scope.

What to agree during setup

Agree how account codes distinguish a buyer, seller or business represented by the brokerage. Use contact names and addresses that the team can recognize without replacing the actual account relationship with free-form notes. Decide who maintains eligibility information when the relationship changes.

Name the Relationship Owner and Sales Manager for the pilot. Confirm that their platform accounts map to the correct team memberships and that the reviewer remains distinct from the person preparing the commercial evidence. Agree the organization time zone used when discussing expected close dates and viewing arrangements.

Check the handoff on an actual case

Rehearse a buyer looking for a family home. App Administrator prepares the active buyer account and confirms its eligibility note. Relationship Owner creates the opportunity with an expected close date and USD expected value, then records the first conversation against that selected parent.

Try choosing a similarly named account from another brokerage organization. The authorized action must refuse that scope rather than attach the conversation to the wrong party. Next, inspect My Opportunities using the assigned owner’s account and a different staff account. The ownership relationship should determine whose work appears; a matching display name must not substitute for the real platform identity.

Sales Manager should be able to identify the account and responsible owner before reviewing a proposal. The rehearsal succeeds when the commercial history can be followed from the right account without searching a separate conversation for the intended customer.

What your team sees

  • Active Accounts — Account contact and eligibility details within the authorized brokerage scope.
  • My Opportunities — Assigned property opportunities with their stage and expected close date.

Follow the work through

Continue with qualify and record activity and agree access during implementation.

What it keeps track of

Data model
Accounts
Buyer and seller accounts served by the brokerage
Organizations
Brokerage organizations operating in this workspace
Team members
Brokerage staff and their role scope
Users
Users
Opportunities
Property sales opportunities in the pipeline

Who uses it

Permissions
App Administrator
Maintains accounts and memberships.
Relationship Owner
Manages the assigned opportunity.
Sales Manager
Reviews eligible commercial decisions.
Admin
Maintains account access, and Auditor reads authorized evidence.

Set up Real Estate CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started