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  3. Opportunity Pipeline
Feature · Opportunity Pipeline

Opportunity Pipeline

Track property opportunities by their actual commercial progress, assigned owner and expected close date.

OverviewMy Opportunities
Real Estate CRM · Opportunity Pipeline

My Opportunities

Opportunities

New
Record numberSubjectCounterpartyStatusExpected close dateExpected value USD
OPP-26842New opp-118ACC-150New16 Oct360
OPP-83837Qualified opp-601ACC-110Qualified13 Oct490
OPP-53558Proposal opp-305ACC-110Proposal10 Oct710
OPP-92303Negotiation opp-455ACC-110Negotiation07 Oct680
OPP-86062Won opp-553ACC-150Won16 Oct820
6 of 6 records
New opp-118Opportunities · OPP-26842
New
CounterpartyACC-150
Expected close date16 Oct
Expected value USD360
Revision740
Example screen with sample data

What you can do

Make each stage reflect the customer conversation

Relationship Owner prepares a New opportunity with the account, expected close date and USD expected value. Qualification requires existing evidence about the relationship. The guarded action checks the acting identity and current revision, records the supporting activity and moves the opportunity to Qualified with an operation receipt.

Proposal and Negotiation carry different meanings. A proposal records the scope presented for independent review. Negotiation is used only when negotiation has actually started. A stage should therefore explain a real event in the customer relationship rather than act as a convenient way to make a pipeline board appear further advanced.

Operations Overview brings the authorized pipeline together with review readiness and operational exceptions. Sales Manager can use that context to find opportunities needing attention, then inspect the underlying activity and receipt. The opportunity’s probability is recorded planning information; it does not establish customer acceptance.

How the work is organized

  • Initial qualification. Relationship Owner provides existing qualification evidence and requests the action for the current revision. The recorded activity explains why the opportunity became Qualified.
  • Commercial follow-up. Expected close date and expected value give the team a consistent way to discuss upcoming work. Due activities record the next relationship action under the same opportunity.
  • Evidence-led movement. Proposal review, actual negotiation and verified outcomes use their guarded paths. Operation receipts retain the requested action and revision for later investigation.

What to agree during setup

Agree what evidence is sufficient to qualify a buyer or seller relationship. Use a real type of customer conversation from the brokerage, and decide how Relationship Owner records its outcome. Avoid relying on a stage name alone to explain why work should proceed.

Set the meaning of expected value for the team and keep it consistent in USD. Agree how probability is maintained and who follows up when an expected close date passes. Listing asking prices and opportunity expected values serve different purposes, so a report should not add them together as though they were separate revenue amounts.

Check the handoff on an actual case

Rehearse a buyer’s first call about a property search. Relationship Owner logs the useful qualification evidence and requests the current opportunity’s qualification action. Sales Manager should be able to follow the resulting Qualified stage back to the recorded conversation and its operation receipt.

Change the opportunity after retaining an older request for the rehearsal. That stale request must not overwrite the current revision or move a different version forward. Then prepare a proposal and confirm that it does not become Negotiation until an actual negotiation event has been recorded.

Finally, inspect an opportunity whose expected close date has passed. Relationship Owner should see the stage and next activity before deciding the follow-up. An old date alone must not be confused with a lost customer outcome or a completed transaction.

What your team sees

  • Pipeline Board — Open opportunities grouped by their stored commercial stage.
  • Qualification Intake — New opportunities awaiting evidence-backed qualification.
  • My Opportunities — Assigned opportunities with expected value and close-date context.

Follow the work through

What it keeps track of

Data model
Opportunities
Property sales opportunities in the pipeline
Accounts
Buyer and seller accounts served by the brokerage
Relationship activities
Calls, meetings, emails and tasks logged against opportunities
Operation receipts
Idempotent receipts for every guarded operation
Organizations
Brokerage organizations operating in this workspace
Team members
Brokerage staff and their role scope

Who uses it

Permissions
Relationship Owner
Qualifies and follows assigned opportunities.
Sales Manager
Reviews eligible commercial progress.
Auditor
Reads the pipeline and supporting evidence within authorized scope.

Set up Real Estate CRM your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

How to get started