Ad Play Evidence

An ad play log records the campaign reference, spot identifier, scheduled time, played time, duration and related content item. The traffic coordinator uses that combination to recognize which creative was planned and whether a play has evidence. The content link matters when several versions or pieces share a campaign name. It gives the station a path back to the item’s owner and attached files.

The saved Ad Play Logs Awaiting Play Evidence screen focuses attention on logs that need a played result. Its reconciliation list and detail views support a quick queue and a closer inspection of the same record. A scheduled timestamp states the expected play; the played timestamp records the observed time. Reviewing both is more useful than treating a broadcast slot’s Aired status as proof that a specific spot ran.

The traffic coordinator records and reviews the play evidence; the station manager checks unresolved exceptions.

• Identify the spot. Keep campaign reference and spot identifier together.
• Compare the times. Review scheduled and played timestamps on the same log.
• Return to the creative. Use the content reference to inspect the item behind the play.

Decide the source of played evidence and who is allowed to enter a correction. Agree how the campaign and spot identifiers correspond to the station’s traffic naming. Set the time zone for scheduled and played timestamps and decide what a missing played time means operationally. Bring a sample of an on-time play, a delayed play and a planned spot with no observed play, then check how each appears in the reconciliation queue.

A traffic coordinator records a spot scheduled during an afternoon program. The log has the campaign reference and spot identifier, a scheduled time, planned duration and the content item used as its operational record. After the broadcast, the coordinator checks the actual play timestamp against the schedule. The detail view keeps the recorded duration and content link available during that review.

If the played time is absent, the log remains in the awaiting-evidence list for follow-up. The coordinator can identify the exact spot without opening every program in the day’s calendar. When a manager asks what creative was associated with the play, the content reference leads back to its item and files. The investigation stays attached to the log rather than being buried in a general schedule note.

• Ad Play Logs Awaiting Play Evidence — Find scheduled spots without recorded played evidence.
• Reconciliation List — Compare campaign, spot and timing across the queue.
• Reconciliation Detail — Inspect the selected log’s duration and content reference.

• Ad play review: Compare a spot’s scheduled and played evidence.
• Programming approval: See how the station accepts the air window.

Review the data model before importing historic play logs.