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- Social Media Management
- Who it's for
- Agency content teams
Agency content teams
An agency content team needs to know which campaign owns the next editorial decision and which account outcome remains unresolved. Social Media Management organizes the work around campaign owners, post authors and assigned approval steps. The team can retain reusable material while keeping the current content and destination-specific copy available for review.
How Social Media Management is set up for you
Recognizable campaign scope
Give each initiative a clear code, date window and owner. Content Creator should be able to identify the campaign context from the linked post.
Reviewable variations
Prepare account-specific copy and media with the central post. Approver needs to examine the intended variations before Marketing Manager accepts the content handoff.
Reusable assets
Keep library material associated with useful tags and expiry dates. Check that a previous campaign's asset remains appropriate for the current initiative.
Clear reporting membership
Inspect posts shared across campaigns before combining totals. Keep the selected account and date visible when reviewing daily performance.
An agency content team needs to know which campaign owns the next editorial decision and which account outcome remains unresolved. Social Media Management organizes the work around campaign owners, post authors and assigned approval steps. The team can retain reusable material while keeping the current content and destination-specific copy available for review.
Choose an agreed campaign and a limited set of selected accounts for the rehearsal. Name the Marketing Manager, Content Creator and assigned Approver. Define the operating access scope with Admin before introducing other teams' content.
Prepare a post with an account-specific override and rehearse a review comment that changes the copy. Ask the reviewer to identify the actual content being accepted. Then inspect a partial destination failure and keep the outstanding account visible during handover.
During reporting, include a post associated with another initiative and discuss how it should be counted in the wider review. Use [Campaign coordination](/social-media-management/modules/campaign-coordination) and [Channel outcome review](/social-media-management/processes/channel-outcome-review) to keep the editorial and delivery discussions tied to the same records.
Features to start with
Campaign coordination
Organize related posts around a campaign owner, date window and stated goal.
Approval and channel delivery
Follow the required decisions and inspect the recorded outcome for every selected account.
Performance reporting
Read post and account results with their date window and underlying engagement context.
Roles on the team
- Marketing Manager
- Own campaigns, coordinate the post queue and inspect destination outcomes and performance.
- Content Creator
- Prepare post copy and reusable assets, select hashtag groups and submit content for review.
- Community Manager
- Work assigned conversations, triage mentions and retain replies and internal notes.
- Approver
- Decide assigned approval steps and record the reason for the post decision.
- Viewer
- Read authorized content, campaign and performance records without changing operating outcomes.
- Admin
- Maintain application users, protected channel connections and the competitor source directory.
Set up Social Media Management your way.
Start free, then use Proto to change fields, steps and approvals before your team goes live.