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- Social Media Management
- Who it's for
- In-house brand teams
In-house brand teams
An in-house brand team needs the post discussed in a campaign meeting to remain recognizable through approval and channel follow-up. Social Media Management keeps the creator, required decisions and destination outcomes attached to that content. Marketing Manager can inspect the campaign while Community Manager follows the conversations it generates.
How Social Media Management is set up for you
Reusable brand material
Content Creator checks library assets, alternative text and expiry dates before using them in a draft. Tags and hashtag groups help the team find the intended launch context.
Accountable decisions
Approver records the assigned step and comments. Marketing Manager checks the required chain before accepting the post for its channel handoff.
Destination visibility
Inspect the outcome for each selected account. A successful parent post can still contain a destination that needs attention.
Community continuity
Link relevant public discussion to an inbox conversation and retain the response thread. Internal notes remain distinct from answers sent to the author.
An in-house brand team needs the post discussed in a campaign meeting to remain recognizable through approval and channel follow-up. Social Media Management keeps the creator, required decisions and destination outcomes attached to that content. Marketing Manager can inspect the campaign while Community Manager follows the conversations it generates.
Begin with a recognizable product launch and a Marketing Manager owner. Prepare the campaign window, a main announcement and its intended account targets. Use a library asset whose expiry can be checked and a hashtag group that the reviewer understands.
Rehearse a rejected copy issue and a case where a destination fails while another succeeds. Ask the receiving team member to identify the outstanding work from the actual target records. Then follow an inbound product question through assignment and response evidence.
Use [Content preparation and approval](/social-media-management/processes/content-preparation-and-approval) before the [campaign performance review](/social-media-management/processes/campaign-performance-review). Expand the operating scope after the team can explain the decision, channel outcome and community handoff for the pilot.
Features to start with
Content planning
Prepare recognizable post drafts with reusable copy, assets and hashtag groups.
Approval and channel delivery
Follow the required decisions and inspect the recorded outcome for every selected account.
Campaign coordination
Organize related posts around a campaign owner, date window and stated goal.
Roles on the team
- Marketing Manager
- Own campaigns, coordinate the post queue and inspect destination outcomes and performance.
- Content Creator
- Prepare post copy and reusable assets, select hashtag groups and submit content for review.
- Community Manager
- Work assigned conversations, triage mentions and retain replies and internal notes.
- Approver
- Decide assigned approval steps and record the reason for the post decision.
- Viewer
- Read authorized content, campaign and performance records without changing operating outcomes.
- Admin
- Maintain application users, protected channel connections and the competitor source directory.
Set up Social Media Management your way.
Start free, then use Proto to change fields, steps and approvals before your team goes live.