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Social Media Analytics · Available now

Review profile performance from source to decision.

Social Media Analytics organizes measured profiles, channel definitions, post performance facts and source snapshots for an organization. A Profile Owner assigns a social profile to an organization, owner and channel definition.

Start now Download Proto
  • No per-user fees
  • Manual work is free
  • Configure it in Proto
OverviewProfiles by Status
Social Media Analytics · Social profiles

Profiles by Status

Social profiles in one list

New social profile
Social profiles in view
6
Configured
2
Collecting
1
Validated
1
Configured2
Harbor Point Outfitters social profileClayhaven Ceramics
01 Nov
Morrow Skin Studio social profileLarkfield Linen Co.
16 Oct
Add
Collecting1
Juniper Lane Home social profileClayhaven Ceramics
24 Oct
Add
Validated1
Copper Grove Kitchen social profileJuniper Lane Home Goods
13 Oct
Add
Analyzed1
Wanderline Travel social profileJuniper Lane Home Goods
12 Oct
Add
Published1
Larkfield Linen social profileJuniper Lane Home Goods
11 Oct
Add
Harbor Point Outfitters social profileSocial profiles · SP-23234
Configured
Profile date01 Nov
OrganizationClayhaven Ceramics
OwnerZara Mensah
DefinitionCreator link conversions
Review revisionSP-23234 · Harbor Point Outfitters social profile

Independent Reviewer approves or returns the measured profile revision.

Waiting for Independent Reviewer
ApproveReturn
Example screen with sample data
Tables, ready to use
17
Saved views
14
Roles with set permissions
6
Reports and dashboards
8
Features

A working view of every measured property

Every feature works on the same records. Pick one to see the screen your team works in.

Profile workspace

Assign measured properties and track their lifecycle.

  • Ownership
  • Lifecycle
  • Provenance
  • Social profiles
  • Social channels
  • Organizations
  • People
  • State history
  • Operation runs
Explore profile workspace
OverviewCollection Queue
Social Media Analytics · Profile workspace

Collection Queue

Validation waits for the data analyst

New
NumberNameStatusSource record idOwnerDefinition
SP-88478Harbor Point Outfitters social profileCollectingprofile_hp_outfittersKofi AduSaved post activity
SP-55717Juniper Lane Home social profileCollectingprofile_juniper_homeLuis MorenoLive shopping attendance
SP-38554Copper Grove Kitchen social profileCollectingprofile_copper_kitchenEthan ParkLive shopping attendance
SP-32600Wanderline Travel social profileCollectingprofile_wanderlineAnika ShahCreator link conversions
SP-80004Larkfield Linen social profileCollectingprofile_larkfieldZara MensahShort video organic reach
6 of 6 records
Harbor Point Outfitters social profileSocial profiles · SP-88478
Collecting
Source record idprofile_hp_outfitters
OwnerKofi Adu
DefinitionSaved post activity
Example screen with sample data
Process

From source reading to reviewed result

Profile measurement to review ships ready to use. One step needs a named approval before the work moves on: Review revision (Independent Reviewer).

Drag a card to another stage, or focus it and use the arrow keys. It updates to match the stage.

  1. Configure profile

    Name the property, channel and accountable owner.

    Harbor Point Outfitters social profileSP-23234 · Profile Owner
    Configure profileBy Profile Owner

  2. Collect observations

    Record consented facts and dated source readings.

    Harbor Point Outfitters social profileSP-23234 · Profile Owner
    Collect observationsBy Profile Owner

  3. Validate source

    Check snapshot coverage and supporting evidence.

    Harbor Point Outfitters social profileSP-23234 · Data Analyst
    Validate sourceBy Data Analyst

  4. Review revision

    An independent reviewer decides on the exact revision.

    Harbor Point Outfitters social profileSP-23234 · Independent Reviewer
    Review revisionBy Independent Reviewer
    ApprovalIndependent Reviewer approves or returns the measured profile revision.

  5. Analyze performance

    Inspect defined metrics, values and exceptional results.

    Harbor Point Outfitters social profileSP-23234 · Analytics Lead
    Analyze performanceBy Analytics Lead

  6. Publish results

    Share the reviewed profile result with its source trail.

    Harbor Point Outfitters social profileSP-23234 · Analytics Lead
    Publish resultsBy Analytics Lead

Start with Profile measurement to review

Inside a record

Trace each reading to its source

Open any social profile to see its follow-up actions, the roles that work on it, its process stages and its approvals on one page.

  1. 1
    Record details

    Profile date, Organization, Owner and Definition.

  2. 2
    Follow-up actions

    Each line is linked to this social profile.

  3. 3
    Who works on it

    Admin, Analytics Lead and Profile Owner, each with their own permissions.

  4. 4
    Process stages

    Configure profile and Submit revision for review, with the role that acts.

  5. 5
    Approvals

    Review revision, with who decides.

Profiles by StatusHarbor Point Outfitters social profile
Social Media Analytics · Social profiles

Harbor Point Outfitters social profile

Clayhaven Ceramics · Configured

Log activity
1
Record details
Profile date01 Nov
OrganizationClayhaven Ceramics
OwnerZara Mensah
DefinitionCreator link conversions
2
Follow-up actions

Harbor Point Outfitters social profile

TitleDue dateStatus
Investigate short video reach drop13 OctOpen
Refresh product link tracking14 OctIn progress
Check missing weekend posts20 OctOpen
Follow-up actions
6
3

Who works on it

  • AdminManage Organizations, People, Users, social channels, source…
  • Analytics LeadManage metric definitions, social channels
  • Profile OwnerManage social profiles, post performance facts
4

Process stages

  • Configure profileProfile Owner
  • Submit revision for reviewIndependent Reviewer, Profile Owner
5

Approvals

  • Review revisionIndependent Reviewer
    Approved
Example screen with sample data
Approvals

A named reviewer for each source revision

Keep the revision reviewer distinct from the person preparing the observation.

OverviewApprovals
Social Media Analytics · Overview

Approvals

Signed in as Independent Reviewer

Waiting for you

4 To review1 Overdue2 Decided todayOnly mine
0 selectedApproveReturn
  • SP-88478Harbor Point Outfitters social profile
    profile_hp_outfittersRequested by Kofi Adu
    Collecting0dActions
  • SP-55717Juniper Lane Home social profile
    profile_juniper_homeRequested by Luis Moreno
    Collecting1dActions
  • SP-38554Copper Grove Kitchen social profile
    profile_copper_kitchenRequested by Ethan Park
    Collecting4dActions
  • SP-32600Wanderline Travel social profile
    profile_wanderlineRequested by Anika Shah
    Collecting5dActions

Who approves what

DecisionApprover
Review revisionAn independent reviewer decides on the exact revision.Independent Reviewer
Approve metric definitionsAnalytics Lead
Approve review decisionsIndependent Reviewer
3 approval rules · set per role in Proto
Example screen with sample data
Who can approve what
Roles

A workspace for each role

Everyone opens Social Media Analytics to the work that is theirs. Pick a role to see what it starts with.

Admin

Maintains organization scope, user access and operating configuration.

  • Manage Organizations, People, Users, social channels, source mappings
  • View social profiles, operation runs, review decisions

Roles and permissions

Reports

Read trends with their definitions

Read profile status, observed performance, source quality and exceptions.

Overview
Social Media Analytics · Overview

Social Media Analytics dashboard

This quarter

Follow-up actions in view
6
Open
3
In progress
3
Due date within 14 days
0

Social profiles by status

How far records got this quarter

StageReachedStep
Configured36
Collecting1644%
Validated531%
Analyzed120%

Number of social profiles by status

Sample counts per stage

0
-60Configured
-20Collecting
0Validated
-40Analyzed
-10Published
Example screen with sample data
  1. 01Profile Status Mix

    Which properties are still collecting, validated, analyzed or published?

  2. 02Post Outcome Summary

    Compare post performance facts by Outcome and observed on.

  3. 03Snapshot Freshness

    Which source captures need another look before analysis?

  4. 04Engagement Observation Trend

    How do recorded values change across comparable periods?

  5. 05Metric Result Exceptions

    Which results have a suppressed or invalid status and reason?

  6. 06Review Decision Register

    Count review decisions by Decision and Reviewer for each source revision.

  7. 07Run Reconciliation Queue

    Group operation runs by Status, operation key and source revision.

  8. 08Follow-Up Aging

    Who owns corrective work whose due date has passed?

All reports and dashboards

Who it's for

Fit measurement to your team

See how Social Media Analytics fits your kind of team.

Brand teams

Review channel properties and performance with accountable owners.

Agency measurement teams

Keep client properties, metric definitions and reviews distinct.

Multi-channel teams

Compare measured properties across channel definitions and windows.

Controls

Keep revisions and decisions together

Each stage of profile measurement to review names the role that acts and the status it records, so a change is never anonymous.

OverviewProfile measurement to review
Social Media Analytics · Process

Profile measurement to review

Each stage, the role that acts and the status it records

Process stages
9
Approval steps
1
Roles involved
5
Tables touched
14
Collect observations
Profile Owner, Data Analyst
StatusConfigured → Collecting
RecordsPost performance facts, Metric observations, Source snapshots
Validate source
Data Analyst
StatusCollecting → Validated
RecordsEvidence documents
Analyze performance
Analytics Lead, Data Analyst
StatusValidated → Analyzed
RecordsMetric observations, Metric definitions, Metric results
Profile measurement to review
  1. Start
    Collect observationsConfigured → Collecting
    Post performance facts
  2. Step
    Validate sourceCollecting → Validated
    Evidence documents
  3. Approval
    Review revisionIndependent Reviewer
    Independent Reviewer
  4. Step
    Analyze performanceValidated → Analyzed
    Metric observations
  5. Step
    Resolve exceptionsOpen → in progress → Completed
    State history
Example screen with sample data

See each stage in detail

AI agent

Ask Proto to prepare the next review

Use an assistant to prepare profile, evidence and result reviews.

It can

  • Profile Owner: Find properties assigned to an owner and summarize their status and pending decisions.
  • Data Analyst: Compare observation windows with snapshot coverage and flag results that need a reason checked.
  • Independent Reviewer: Gather the profile revision, supporting facts and evidence references for a decision.
  • Evidence Coordinator: List open actions by due date and assigned person, then prepare a follow-up summary.

Stays with a person

  • The Independent Reviewer decides on source revisions, and the organization decides its consent policy.
  • The assistant can gather linked records for those decisions; named people examine the original material and record the outcome.
  • Usage depends on the ERP.AI and Proto plan selected for the team.
  • Check the current plan when setting up assistance for routine reporting work.

Set up an agent

Integrations

Connects to the tools you use

Set up connections through ERP.AI and Proto workflows, with every change logged.

  • Social Media Analytics
  • Social channel sources
  • Snapshot storage
  • Evidence files
  • User identity
Data model

Your data, in tables you can change

Every record lives in a table you can see, extend and export. Add fields or whole tables in Proto.

Browse all 17 tables
17tables
  • Profile workspace7
  • Post performance4
  • Source evidence6
  • Metric governance6
  • Revision review7
  • Follow-up management5
Implementation

Roll out one team at a time

Start with one team and one process, then add the rest once the basics are running.

  1. Define scope

    Choose the organization, measured property, owner, channel definition and reporting window for the first cycle.

  2. Prepare sources

    Agree source identifiers, mapping rules, consent basis and snapshot coverage before entering observations.

  3. Define measures

    Record the metric grain, expressions, aggregation method and version; have the Analytics Lead review the definition.

  4. Rehearse review

    Add facts, observations and evidence, then ask the Independent Reviewer to decide on the exact profile revision.

  5. Inspect results

    Compare linked metric results and operation runs; resolve exceptional statuses and assigned follow-up work.

Read the implementation plan

Pricing

$0per user

The base account and everyday work in the ERP.AI app are free, for every user.

  • No per-user or per-seat fees
  • Viewing, editing, approving and exporting records in the app is free
  • Pay only for machine work: API calls, imports, workflows and AI agents
  • Prepaid credits from $5. Purchased credits never expire

Pricing details

Machine work rate card Included per $1 of credit

Machine work rate card
UsagePer $1
Record reads (list, filter, get)20,000
Search or aggregate queries4,000
Record writes4,000
Imported or synced records200,000
Workflow runs2,000
AI agent runs2,000
Scheduled jobs or webhooks20,000
File uploads (MB)2,000
CSV or PDF exports100
FAQ

Questions, answered

Scope, rollout and pricing for Social Media Analytics.

All questions
How do I get started?

Click Get started, then use Proto to configure Social Media Analytics for your business. Start with one measured property, one channel definition, a reporting window and named people for analysis and review.

What does a social profile represent?

It is the measured property tied to an organization, owner, channel definition and source record identity. Agree that grain before entering facts.

How are post performance facts reviewed?

Each fact carries its observed date, source reference, consent basis and outcome. The team can keep a questionable reading Pending while its source is checked.

How do I know a snapshot covers a report period?

Compare its coverage start and end with the observation's period. The capture date and freshness state add context but do not replace the coverage check.

Who decides whether a revision is approved?

The Independent Reviewer examines the exact source revision and records the decision, reason and evidence reference.

Can a corrected result keep its earlier history?

Keep the earlier decision, its source revision number and run reference. Record a new decision for the corrected revision so the change remains traceable.

What happens when a metric result is invalid?

Read the status and reason with its numerator, denominator, source row count and linked run. Assign corrective work when the source needs attention.

Where do overdue source questions appear?

Assigned follow-up actions have due dates and statuses. The Social Media Analytics Overview includes an overdue follow-up queue.

Can I compare different channels?

Yes, after agreeing on compatible metric definitions, reporting windows and source coverage. Check the definition version and grain before interpreting the difference.

What does a workspace refresh record?

It records an operation run and numbered step for the selected profile and frozen source revision. Inspect the linked observations and snapshots when judging the measurements.

Set up Social Media Analytics your way.

Start free, then use Proto to change fields, steps and approvals before your team goes live.

Start now Download Proto

How to get started

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